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Shopee partners with Cebu LGUs to help local MSMEs bring their businesses online

Shopee Philippines Seller Coach Mik Baluyot, In Sweet J&J’s Jimmy Martinez, Ithra Jewelry shop owner Hilaire Labalan, Shopee Philippines Head of People Karen Perez, Mandaue City Vice Mayor’s office representative Trixie Mae Brigoli, and Cebu City Councilor Hon. Jaypee Labella at the Shopee University Roadshow in Cebu

Driven by its mission to make e-commerce for everyone, Shopee partners with local government units (LGUs) in Cebu to help micro, small, and medium enterprises (MSMEs) in the region for its second iteration of the Shopee University Roadshow and Shopee Kumustahan. These two events educated MSMEs on how to take their businesses online, and kickstart their venture into e-commerce.


Through its partnership with the cities of Mandaue, Cebu, Talisay, and Lapu-Lapu, Shopee aims to reach more Filipinos across the Philippines, and make the online selling and shopping experience easier, more convenient, and more seamless for everyone. As part of its efforts to push this objective forward, Shopee has also established more Shopee Xpress hubs within the region to expand its serviceable areas and provide local sellers with opportunities to reach more buyers nationwide.


Martin Yu, Director at Shopee Philippines, said “We are grateful for our partnership with Mandaue City, Lapu-Lapu City, Talisay City, and Cebu City that has enabled us to reach even more MSMEs across the Philippines. Through more partnerships and hub expansions, we will continue to help digitize even more Cebuano MSMEs through more iterations of the Shopee University Roadshow and Shopee Kumustahan. We are committed to supporting local MSMEs as they bring their businesses online, wherever they may be.”


Shopee Philippines Seller Communications and Education Lead Mia Mendoza, Shopee Philippines Seller Coach Mik Baluyot, Ithra Jewelry shop owner Hilaire Labalan, and BigGrocer Food & Grocery shop owner Azela Jane Taladua at the Shopee Kumustahan event in Cebu 


The Shopee University Roadshow is a masterclass that educates MSMEs nationwide on how to drive their businesses forward through e-commerce and onboard into Shopee. By equipping them with the right tools and knowledge, MSMEs learn how to generate more sales and grow their buyer base. To help sellers learn through mutual sharing of experiences, the Shopee Kumustahan engages Shopee sellers in a casual gathering for them to exchange personal insights, advice, and best practices. Through these seller-focused events, Shopee strengthens its commitment to support MSMEs and digitize all kinds of businesses in the most seamless way possible.


If you’re looking to grow your business online, Shopee invites you to start your online selling journey with them today. Download the Shopee app for free via the App Store or Google Play.


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