Skip to main content

For These Three Women Sellers, E-Commerce Meant Empowerment

Shopee sellers Anjelica, Emerald, and Shine share their stories on how they’ve become stronger, more independent, and more successful women in the industry

More women in e-commerce continue to excel in the industry and are stepping out of their comfort zone to pursue their dreams and transform their lives. On March 8, the world will celebrate International Women’s Day (IWD) and this year’s campaign theme, #BreakTheBias, promotes gender equality and a community that embraces diversity, equity, and inclusivity. In celebration of IWD, three local female Shopee sellers share how they overcame the challenges they faced and how they’re breaking barriers. They hope that their stories may serve as an inspiration to other aspiring women entrepreneurs venturing into the world of e-commerce. 


Embracing the Shift to Online Selling

Setting up an online business requires a lot of focus and can be intimidating. Shine de Luna was pregnant when she started selling online, and eventually decided to focus on her online business when she gave birth so that she can spend more time taking care of her child. She knew it was risky and faced many difficulties when she first set up her online shop. “I had zero orders in the beginning, but I persevered, pushed forward, and didn’t give up. I made sure I boosted my posts every four hours and replied to inquiries fast. It took months before my business picked up the pace, and now, I’m getting a hundred orders daily.” In addition to traveling to Divisoria to source products to sell, she also had to tend to her child and bring them along. 


The same goes for Anjelica Tullao, who started with zero ratings and zero items sold. “Establishing the customer’s trust was my main obstacle. For them to consider buying from my shop, they need to trust me and that my products are of high quality,” she said. 


Emerald Sin, on the other hand, was already selling her pre-loved clothes in college to finance her studies. She invested in a brick-and-mortar store located around the University Belt and shifted online to cater to her clients who were going home to their provinces. 


Rising Above the Challenges One Step at a Time 

Despite the hardships faced, Shine, Emerald, and Anjelica rose above the challenges, determined to succeed no matter what. For Shine, not only was she able to provide for her family, but she also became a channel of blessing to the few workers she employed to get her business running. “I am grateful to my team for helping me through it all. It was risky, but it was worth it because I can also help others during this difficult time.” It was also through online selling that she was able to help achieve her parent’s lifetime dream of owning their own house. 


Both Emerald and Anjelica focused on how to market their products effectively. Emerald branched out and became a direct manufacturer, hiring local seamstresses to produce high-quality fashion products, while Anjelica maximized the in-app features of Shopee to improve customer trust and retention. “Whenever I encounter issues, Live Chat is always available to answer all my queries. I am also grateful to the Shopee team who helped me become a ‘Preferred Seller’ and recommended me to join big campaigns.” With her shop’s good performances, she went from being a one-man team to having seven additional team members.  “With our shop’s growth, we were able to expand our office, rent a warehouse, and purchase two vehicles for personal and professional use.” 


Supporting Women in E-commerce 

This International Women’s Day, Shine, Emerald, and Anjelica encourage other women to step up, break stereotypes, and reach for their dreams. “I’m encouraging those who are hesitant, to take a leap of faith. I believe that we can do so much more. Don’t let the circumstances stop you from being successful and from helping others. A successful journey always starts with someone determined to overcome anything life throws at us,” said Emerald. 


Shine, on the other hand, is proud to be both a mother and a successful entrepreneur. “Sobrang saya ko kasi natupad ko ang pangarap ng aking mga magulang na magkaroon ng sariling bahay sa tulong ng pagiging online seller ko.” (I’m very happy because I was able to fulfill my parent’s dream of having our own house, and this was made possible by being an online seller). She also adds that women should pursue their dreams and work hard towards it. “Huwag kang aasa sa magulang or partner mo. Naging makahulugan ang pagiging anak at ina ko dahil nabigay ko sa kanila ang pangangailangan nila mula sa negosyo ko.” (Don’t just expect things from your partner or parents. I feel fulfilled as a mother and daughter since I can provide my family what they need thanks to my online business.)


Anjelica also pushes aspiring female entrepreneurs to grab the opportunity. “Find your own purpose, challenge yourself, and pursue your goals. Being a successful woman in business means being your authentic self and showing up, day after day, to get to work your dreams.”


Celebrate and support local sellers like Anjelica, Emerald, and Shine at the 3.15 International Women’s Day Sale this coming March 8. Here, users can look forward to 90% off on select categories like Lifestyle, Fashion, and many more. For those who are considering online selling and want to explore the evolving digital space, they can Get Started on Shopee right now. 


Download the Shopee app for free via the App Store or Google Play.

Comments

Popular posts from this blog

KathNiel launches anti-cyberbullying campaign

More than fighting evil vampires at La Luna Sangre as Tristan and Malia, Kathryn Bernardo and Daniel Padilla fight cyberbullies in real life. Kicking off their anti-cyberbullying campaign as Cybersmile Ambassadors, KathNiel together with Philippine Red Cross (PRC), the Department of Information and Communications Technology (DICT) and Kathniel’s fan base KDKN Solidarity Community, Inc. along with volunteer-individual and other fan group supporters conducted a simultaneous event dubbed as “Give Blood. Fight Cyberbullying” last Nov. 5 at the PRC Headquarters and across 18 (initially targeted 22) other PRC blood centers nationwide.

MATT DAMON'S “JASON BOURNE” REVEALS FIRST TRAILER, POSTER

Universal Pictures has just revealed the first trailer and poster of the highly anticipated action-thriller “Jason Bourne” marking the return of Matt Damon to his most iconic role.  Paul Greengrass, the director of “The Bourne Supremacy” and “The Bourne Ultimatum,” once again joins Damon for the next chapter of Universal Pictures’ Bourne franchise, which finds the CIA’s most lethal former operative drawn out of the shadows. For “Jason Bourne,” Damon is joined by Alicia Vikander, Vincent Cassel and Tommy Lee Jones, while Julia Stiles reprises her role in the series. Frank Marshall again produces alongside Jeffrey Weiner for Captivate Entertainment, and Greengrass, Damon, Gregory Goodman and Ben Smith also produce. Based on characters created by Robert Ludlum, the film is written by Greengrass and Christopher Rouse. Opening across the Philippines on  July 27, 2016 , “Jason Bourne” is distributed by United International Pictures through Columbia Pictures.

Smart assembles top gamers Alodia, Christine, Dexie, and Nix for star-studded GIGA Arena video

Mobile services provider Smart Communications, Inc. (Smart) has pulled off an ambitious crossover moment as it brought together top gaming celebrities for a star-studded video for GIGA Arena, the first all-in-one esports platform for Filipino mobile gamers.   The one-minute video features Alodia Gosiengfiao, Dexie Diaz, Christine Samson and Nix Gaming, who are among the most prominent Filipino streamers today.   Alodia rose to international fame for her elaborate cosplays and streaming, and is now the co-founder of Tier One Entertainment, which aims to revolutionize the esports landscape in the country. Like Alodia, Christine Samson is both a cosplayer and streamer, and dabbles into commercial modelling and a TV hosting. On the other hand, both Dexie Diaz and Nix are among the country's top Mobile Legends streamers today with 6.6 million and 4 million Facebook followers, respectively. In the video, these top gamers were transported to the various dimensions of the GIGA Arena and it