K-pop all-stars SEVENTEEN
to headline Lazada’s 11.11 Super Show
Set to deliver more zest and joy to the region, Southeast Asia’s leading eCommerce platform Lazada is welcoming leading K-pop superstars SEVENTEEN as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival – Lazada’s Biggest One Day Sale, starting at midnight on 11 November.
Comprised
of 13
members, SEVENTEEN, one of South Korea’s most acclaimed K-pop groups, burst
into the international music scene with their creative musical experimentation
and electrifying performance acts. SEVENTEEN’s latest EP Your Choice debuted at No. 1 on the Billboard Top Album Sales
Chart, and their list of accolades include being nominated for ‘Top Social
Artist’ at the 2021 Billboard Music Awards and winning the ‘Main Prize’ for
four years at the Seoul Music Awards.
Raymond Yang, Chief Operating
Officer of Lazada Group, said, “It is my great delight to welcome our
first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family. With
their talent and lively personalities, I hope SEVENTEEN can inspire our consumers
across Southeast Asia to stay bold and passionate in experimenting new ideas,
and to continue pursuing goals and dreams with the trust that challenges along
the way can be overcome.”
At Lazada’s signature 11.11
Super Show on 10 November, SEVENTEEN will take the main stage to perform their
hit songs like “Left & Right” and
“Ready to love”. The star-studded
countdown Shoppertainment-packed virtual concert to 11.11 will also feature top
local celebrities in Southeast Asia coming together to celebrate hope and joy.
Appearances will include Agnez Mo, Tiara Andini, Via
Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Alden
Richards, Bea Alonzo, and Maine Mendoza from the Philippines; Wang Lei, Jasper
Lai and Chief Discount Officer Royce Lee from Singapore; Bright Vachirawit –
Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand;
and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam. Across Indonesia, Malaysia, the Philippines, Singapore, Thailand
and Vietnam, shoppers can tune in to Lazada’s 11.11 Super Party concert
via Lazada’s in-app livestream channel LazLive, as well as local broadcasting
network GMA Network, and Lazada Philippines’ Facebook, Twitter, TikTok, and
YouTube pages.
The 13-member K-pop group
also stars in Lazada’s latest 11.11 short film, which transports the Lazada
Happiness Ambassadors into Lazada World, a dynamic and fantastical realm filled
with larger-than-life everyday objects and exclusive 11.11 rewards. Playfully
dancing along to a special rendition of global hit song “Low” by Flo Rida,
SEVENTEEN embarks on an adventure filled with surprising discoveries at every
turn.
Speaking as a group,
SEVENTEEN said, “Shooting Lazada’s 11.11 film was a fun and refreshing
experience, and we are excited to be a part of the upcoming Lazada 11.11 Super
Show. As the regional Happiness
Ambassadors for Southeast Asia’s leading eCommerce platform Lazada, we look
forward to create even more meaningful experiences with everyone. Please
continue to show support and love for Lazada and SEVENTEEN!”
In the Lazada 11.11 short film, Lazada’s pioneer brand ambassador and beloved
mascot, Lazzie, makes a special cameo dancing the iconic shuffle moves
alongside SEVENTEEN, sporting a new, refreshed look with blue and purple hues
for their mane and an adorable snout in the shape of Lazada’s iconic heart-gram.
Lazada will also launch a
region-wide TikTok Hashtag Challenge, inviting consumers to join in a fun and
creative showcase by curating their own version of the shuffle dance moves from
the Lazada’s 11.11 film in a freestyle 20-second TikTok dance video. A total of
11 participants with the most creative dance moves stand to win an iPhone 12
ProMax, a 65-inch Devant TV, a PS5, or Lazada vouchers when they join the
social media challenge happening from October 26 to November 11, 2021 via the
hashtag #LazadaPHLowLow.
Raymond Yang added, “Lazada
is constantly finding new ways to fully immerse our customers with fun and
experiential activities, both online and offline, to create a holistic and
enjoyable shopping experience. Leveraging our strong Shoppertainment approach
and working closely with our merchants to curate unbeatable promotions and
rewards, we constantly challenge ourselves to deliver high impact and find
meaningful ways to uplift the communities across Southeast Asia. I’m excited to
celebrate another edition of our flagship 11.11 shopping festival as we pursue
hope, dreams and progress in all aspects of our lives.”
Besides access to the lowest
prices and free shipping[1]
during Lazada’s Biggest One-Day Sale, consumers can anticipate an exciting line
up of exclusive deals, from up to 90% off discounts to Lazada Bonus vouchers
that allow shoppers to enjoy Php50 off for every Php500 minimum spend.
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