Skip to main content

SUN LIFE’S LATEST CAMPAIGN CELEBRATES THE PEOPLE WHO MAKE OUR LIVES BRIGHTER

 Piolo Pascual stars in new Sun Life video set to the tune of Johnoy Danao’s Bright Like the Sun

                   Piolo poses with a smile as he looks forward for brighter days ahead with Sun Life.

“Who is your ideal partner?” This is a question that many of us have pondered during this pandemic, as we found solace in the company of friends and family amid various challenges.

 

Whether it’s opening a dream business amid the uncertainties, discovering a new hobby, or engaging in charitable endeavors, life is always brighter when we have a partner who will be there for us through ups and downs. This was the inspiration behind Sun Life Philippines’ latest campaign that highlights its brand promise of Partner for Life. 

 

The message is depicted in a fun and vibrant music video featuring Sun Life brand ambassador Piolo Pascual, set against singer-songwriter Johnoy Danao’s song “Bright Like the Sun” in the background. Danao’s composition perfectly captures the special bonds in our lives, while exuding hope and optimism for the future having experienced the pandemic.

 

                              Johnoy Danao smiles as he contemplates on bright days ahead.


In the same way, Sun Life is ready to be the Filipinos’ partner for life when it comes to their financial goals even during uncertain times.

 

The No. 1 and longest-standing life insurance company in the Philippines, Sun Life has a wide range of solutions that can help Filipinos get closer to his financial goals no matter what life stage they may be in. Additionally, over 20,000 Sun Life advisors nationwide can provide quality service and advice for those in need of a partner in their financial journey. Those ready to find a bright partner may connect with a Sun Life advisor through http://www.sunlife.co/TalkToAnAdvisor

 

To further inspire Filipinos, the campaign will also feature a host of activities, including a Tiktok promo where they only need to stitch Piolo’s video with a candid moment featuring the people they consider their partners to the tune of Johnoy’s “Bright Like the Sun.” Participants will get a chance to win a special trip to bond with loved ones. Tiktok users can also create a duet video with Piolo as he sings lines from “Bright Like the Sun” and the Top 10 entries will be awarded ₱1,000 worth of Giftaway vouchers.

 

The promo mechanics, along with other campaign updates and activities, will be announced soon on Sun Life’s Facebook, Instagram, and Tiktok accounts. Those interested are encouraged to follow @sunlifeph on these social platforms.

Comments

Popular posts from this blog

KathNiel launches anti-cyberbullying campaign

More than fighting evil vampires at La Luna Sangre as Tristan and Malia, Kathryn Bernardo and Daniel Padilla fight cyberbullies in real life. Kicking off their anti-cyberbullying campaign as Cybersmile Ambassadors, KathNiel together with Philippine Red Cross (PRC), the Department of Information and Communications Technology (DICT) and Kathniel’s fan base KDKN Solidarity Community, Inc. along with volunteer-individual and other fan group supporters conducted a simultaneous event dubbed as “Give Blood. Fight Cyberbullying” last Nov. 5 at the PRC Headquarters and across 18 (initially targeted 22) other PRC blood centers nationwide.

KD AND ALEXA GET UP CLOSE AND PERSONAL WITH FANS IN “CLOSER”

  #KDLex fans unite in “Closer” fancon   Today’s most promising loveteam composed of Alexa Ilacad and KD Estrada will be having a grand virtual meet-and-greet with their fans in “Closer: The KDLex FanCon,” happening on Saturday (February 26) at 8 pm via KTX and SKY Pay-Per-View.   The KDLex tandem, shipped by their growing number of followers after their friendship blossomed in “Pinoy Big Brother: Kumunity Season 10” Celebrity Edition, is set to bring an evening full of music in their first-ever fan convention presented by ABS-CBN Events and kumu.    Alexa described “Closer” as raw like a jamming session. “We will be singing songs we made inside the PBB house, songs we know our sweethearts love so much,” she said.  “ We want our concert to be as raw as possible because people learned to love us through a reality show where they saw who we really are. We want to continue that and make the show super comfortable, laidback, like a really cool acoustic session.”

Unleash Your Inner Water Tiger: Financial Tips from 2022’s Chinese Zodiac Sign

In a few days, we'll be celebrating Lunar New Year and ushering in the Year of the Water Tiger. Depending on the representative Chinese zodiac and element, it is said to impact one's luck and chances to become successful. Take charge of your own destiny and learn the traits of the Water Tiger in order to become more financially savvy and prosperous in 2022. Here are some financial tips to keep in mind this Lunar Year: