Skip to main content

YouTube, Smart unveil the 12 winners of NextUp Philippines 2021

YouTube and Smart announce this year’s NextUp Manila winners: artist, author, and business owner Abbey Sy; life hacker Diskarte with Mendy; board-certified dermatologist Dr. Gaile Robredo-Vitas; Maranao creator Egypa Balindong; singer and artist Guji Lorenzana;  baker and cook Mai Goodness; travel and lifestyle guru Meljean Solon; lifestyle and fashion vlogger Michelle G.; fitness and movement coach Reps to the Rhythm; work-from-home mom Rookie Mommy Ph; proud transgender man VandomVincent; and chicken farmer Wandering Soul. The winners will be participating in a week-long Creator Camp where they will get a crash course on production techniques and receive in-depth training to further build their channels. Each winner will also receive an equipment stipend worth P100,000, free data packs, and a chance to be one of three winners who will be awarded a 12-month endorsement contract with Smart.

The search for the next local content creators has come to a close as YouTube and leading mobile services provider Smart Communications, Inc. (Smart) officially announced the 12 finalists for NextUp Philippines 2021! NextUp is a contest that gives Filipino content creators a chance to realize their full potential and grow their YouTube career.


This year’s batch features an equally diverse pool of emerging talents from across the Philippines, which reflects YouTube’s commitment to diversity, equity and inclusion. The 2021 finalists include a dermatologist, an author, a transgender man, and a chicken farmer among others, who are ready to inspire people and create great content using their stories and unique perspectives. The 12 winners of NextUp Philippines 2021 are:


  • Abbey Syan artist, bestselling author, and small business owner who helps Filipino creatives achieve their full potential with her aesthetic educational videos.


  • Mark Mendoza (Diskarte with Mendy)a “life hacker” who aims to help others find their way around what they want to pursue whether it’s a business, a profession, or a craft.


  • Dr. Gaile Robredo-Vitasa dermatologist who seeks to help Filipinos by giving tried and tested beauty tips and skincare information.


  • Egypa Balindonga digital creator and filmmaker seizing the opportunity to represent the Maranao Muslim community in the Philippines through her short films.


  • Guji Lorenzanaa singer-songwriter, actor, recording artist, and DJ who wants to grow his music and share more of his life and family with his fans and other aspiring artists.


  • Michelle Gacasan (Michelle G.)a lifestyle vlogger from Cagayan De Oro who unleashes her inner fashionista on her channel and gives her viewers a peek into her daily and student life.


  • Myra Caray (Mai Goodness)a food and lifestyle vlogger who aims to help others set up their own home baking or cooking business as well as serve restaurant grade dishes from the comfort of their own home.


  • Meljean Solona ‘probinsyana’ lifestyle and travel vlogger who showcases the beauty of her province, Cebu. She aims to achieve one million subscribers in the next 12 months.



  • Van Vincent Go (VandomVincent)a proud transgender man who seeks to represent and empower the transgender community in the Philippines through his content.


  • Aj Añavesa (Wandering Soul)a chicken farmer who looks to impart knowledge and information to his fellow and aspiring chicken raisers in the Philippines.


  • Arra Solis (Rookie Mommy PH)a work-from-home mom who wants to help others find fun and stable sources of income, especially during these trying times.


The NextUp winners will participate in an online Creator Camp where they will get a crash course on production techniques and receive in-depth training to further build their channels. Previous NextUp winners, YouTube stars, and industry experts will also mentor them as they create their dream content. They will also be getting guidance and strategic account management support from the Creator and Artist Development Team of YouTube. A series of online training workshops for the non-finalists and other creators will be organized as well.


Each of the 12 finalists will receive an equipment stipend worth P100,000 and free data packs while three winners will be granted a 12-month endorsement contract with Smart.


“Filipino content creators are talented, passionate, and purposeful. Helping them realize their full potential is important to YouTube and we're honored to collaborate with Smart to bring a bigger NextUp in the Philippines. Through NextUp, they will learn important knowledge and skills so they can thrive on the platform. When they succeed, not only they will inspire other content creators but they will be able to uplift the lives of people around them and use their channel to make a positive impact,” said Bernadette Nacario, Country Director of Google Philippines.


"Our support for Filipino content creators all these years stems from our commitment to bring amazing experiences to our subscribers through cutting-edge technology made simple by Smart. In the same way that we enable our subscribers to pursue their passions and share their craft powered by our world-class network, we're glad to partner with YouTube to further hone and empower a promising breed of Pinoy content creators through the NextUp program," said Lloyd R. Manaloto, First Vice President, Corporate Marketing & Strategy at Smart.


NextUp was first launched in the Philippines in 2017. To date, it has launched some of the country’s successful creators like Renee DominiqueTeam LyqaHype StreetballLesha and more!


Philippines’ fastest 5G network     

Filipinos can create and upload their own content, as well as stay updated with their favorite creators with the next-level speeds of Smart, the country’s fastest and most reliable 5G mobile network as reported by Ookla®, the global leader in internet testing and analysis. To date, Smart has already fired up around 6,400 5G base stations nationwide making it the country's first, fastest, and widest 5G network.     


Smart has also reasserted its dominance as the Philippines' fastest mobile network for the fourth year in a row, based on analysis by Ookla of tests taken with Speedtest® covering the first half of 2021. 


For more information on NextUp Philippines 2021 and to follow future collaborations with the NextUp finalists, follow Smart on Facebook, and Twitter and Instagram @LiveSmart.


Subscribe to the NextUp winners’ YouTube channels to follow their journey.


Popular posts from this blog

KathNiel launches anti-cyberbullying campaign

More than fighting evil vampires at La Luna Sangre as Tristan and Malia, Kathryn Bernardo and Daniel Padilla fight cyberbullies in real life. Kicking off their anti-cyberbullying campaign as Cybersmile Ambassadors, KathNiel together with Philippine Red Cross (PRC), the Department of Information and Communications Technology (DICT) and Kathniel’s fan base KDKN Solidarity Community, Inc. along with volunteer-individual and other fan group supporters conducted a simultaneous event dubbed as “Give Blood. Fight Cyberbullying” last Nov. 5 at the PRC Headquarters and across 18 (initially targeted 22) other PRC blood centers nationwide.


Universal Pictures has just revealed the first trailer and poster of the highly anticipated action-thriller “Jason Bourne” marking the return of Matt Damon to his most iconic role.  Paul Greengrass, the director of “The Bourne Supremacy” and “The Bourne Ultimatum,” once again joins Damon for the next chapter of Universal Pictures’ Bourne franchise, which finds the CIA’s most lethal former operative drawn out of the shadows. For “Jason Bourne,” Damon is joined by Alicia Vikander, Vincent Cassel and Tommy Lee Jones, while Julia Stiles reprises her role in the series. Frank Marshall again produces alongside Jeffrey Weiner for Captivate Entertainment, and Greengrass, Damon, Gregory Goodman and Ben Smith also produce. Based on characters created by Robert Ludlum, the film is written by Greengrass and Christopher Rouse. Opening across the Philippines on  July 27, 2016 , “Jason Bourne” is distributed by United International Pictures through Columbia Pictures.

Smart assembles top gamers Alodia, Christine, Dexie, and Nix for star-studded GIGA Arena video

Mobile services provider Smart Communications, Inc. (Smart) has pulled off an ambitious crossover moment as it brought together top gaming celebrities for a star-studded video for GIGA Arena, the first all-in-one esports platform for Filipino mobile gamers.   The one-minute video features Alodia Gosiengfiao, Dexie Diaz, Christine Samson and Nix Gaming, who are among the most prominent Filipino streamers today.   Alodia rose to international fame for her elaborate cosplays and streaming, and is now the co-founder of Tier One Entertainment, which aims to revolutionize the esports landscape in the country. Like Alodia, Christine Samson is both a cosplayer and streamer, and dabbles into commercial modelling and a TV hosting. On the other hand, both Dexie Diaz and Nix are among the country's top Mobile Legends streamers today with 6.6 million and 4 million Facebook followers, respectively. In the video, these top gamers were transported to the various dimensions of the GIGA Arena and it