Wednesday, November 17, 2021

GLAIZA DE CASTRO is the face Endless Beauty by HBS


I was so delighted to attend the physical presscon again after a very long while and what a great way to kick it off with an afternoon with an A-list star Glaiza de Castro as she endorses the Endless Beauty by House of Beauty. 

We got the chance to have a conversation with the owner JAIME PRADO and she walked us through with her humble beginnings.

Just like a young entrepreneur wishing to make it big, Jaime started with a small capital (Php 1,500) she borrowed from her husband to start her House of Beauty business 2007. 

She started by buying a facial kit and 10 pieces of soap. 


Jamie admits it was hard starting from scratch. “It is hard to introduce your product online but when I started, I encouraged my customers to give me feedback. Little by little my customers 
grew in number because of the positive feedback.” 

Some of her loyal customers since 2007 became her resellers and dealers which enabled her  beauty business to flourish. 

Jamie says her soap, which now has 21 variants, continues to be her main product line but she has expanded to lotion and facial scrubs as well. She has also a perfume line called MalefiScent. Her most popular soap products are bleaching soap and ultimate glow. 

They also have rejuvenating kit for freckles and for uneven skin that can be used by both men and women. 


Now that her business is doing even better, Jamie felt it is time that she gets a celebrity endorser and her only choice is Kapuso award-winning actress and “Asia's Acting Gem" Ms. 
GLAIZA DE CASTRO. 


“She had been my idol ever since. I admire her versatility as a performer. Whether she’s doing - comedy or playing a kontrabida, she’s very effective. Just like our Endless Beauty products, it is 
effective and are suited for anybody, male or female. It is the best you can find in the market.

From her House of Beauty (HBS) when she started in 2007, Jamie prides herself as the successful woman behind Endless Beauty which has helped her family survive the pandemic and gave jobs to her resellers and dealers as well. 

Testimony to her success are the awards she received as the OUTSTANDING BUSINESS IN BEAUTY AND WELLNESS given by ASIAN STERLING AWARDS and another award from GOLDEN GLOBE ANNUAL AWARDS FOR BUSINESS EXCELLENCE AND OUTSTANDING FILIPINO ACHIEVERS. 


Meanwhile, Glaiza also shared her recent trip in Europe and some details about her upcoming marriage.

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