Globe’s #PlantHappinessPH mental health campaign amasses over 168.7 million TikTok views in just a week
Globe’s #PlantHappinessPH mental health initiative has amassed 168.7 million views on TikTok in just a week, as it spreads hope and happiness to show that #AtinAngSimpleJoys no matter how difficult a situation may be.
The campaign went live last September 27, receiving over 275 video entries from medical frontliners, delivery riders, work-from-home moms, office workers, and entrepreneurs, to name a few. It brought focus to dancing and planting as hobbies that can help relieve people’s stress and anxiety. Scored by the song “Better Days 2.0” by Quest, the video challenge reminds people that there are better days ahead and everything will be alright.
“We are so happy that in just a short time, we already received an astounding number of video submissions from TikTokers who danced, showed off their plant collections, sang along, documented their COVID vaccination, and showed their other simple joys such as cooking, working out, and taking care of their pets to promote mental health and well-being,” said Yoly Crisanto, Globe Chief Sustainability Officer and SVP for Corporate Communications.
#PlantHappinessPH has become the battle cry for hope. The challenge had dance video entries from GMA’s Sanya Lopez, Mark Herras, Rodjun Cruz, Kiray Celis, and Chuckie Dreyfus; VJ Ai dela Cruz from Myx; Mikee Agustin and Joj and Jai Agpangan from ABS-CBN as well as social media personalities including Arianne Bautista, Lennie Enverga, Marlann Flores, Klio Manabat, and Claudine Co.
As part of efforts to go the extra mile to provide care for its customers, Globe will give away thousands of free seeds and seedlings to those who joined the challenge. The company wants to help channel the anxiety being experienced by customers into positive and uplifting activities such as dancing or taking care of plants.
Participants in the Greater Manila Area get Langka and Guyabano seedlings, while those in other locations are allocated Supa and Bignay tree seeds. These were sourced from Globe sustainability partners Philippine Native Tree Enthusiasts and The Mead Foundation. Visit the www.0917lifestyle.com website and check out using the promo code SIMPLEJOYS to get the items for free.
“We are always proactively seeking out ways to bring uplifting experiences and solutions to help our customers have good mental health. Healthy hobbies and the pursuit of simple joys are some ways to stay mentally healthy. We want to remind everyone that they are not alone in the fight against stress and anxiety. Globe fully supports their mental health wellness journey,” said Crisanto.
Based on the Mental Health Atlas 2017 of the World Health Organization (WHO), mental illness is the third most common disability in the Philippines. Around six million Filipinos are estimated to be suffering from depression or anxiety. The Philippines has the third-highest rate of mental health problems in the Western Pacific Region.
As part of the company’s mental health initiatives, Globe has also partnered with the DepEd’s Disaster Risk Reduction Management Service and Bureau of Human Resource and Organizational Development Employee Welfare Division to support the well-being of teachers through TAYO Naman! (Tulong, Alaga, Yakap at Oras para sa mga Tagapagtaguyod ng Edukasyon), an online Mental Health and Psychosocial Support (MHPSS) program for all education advocates, including teachers, non-teaching personnel, and parents under Globe’s Global Filipino Teachers Program.
In addition, Globe encourages the public to access its “lifelines” such as HOPELINE to receive FREE 24/7 mental health support. Persons experiencing emotional crisis and who are in need of immediate assistance may contact the hotline through 2919 (toll-free for all Globe and TM subscribers), (02) 804-HOPE (4673), or 0917 558 HOPE (4673). Globe and New Good Feelings (NGF) Mindstrong have also expanded their partnership to include telehealth service integrator HealthNow app where Globe and TM subscribers may quickly call the NGF HOPELINE for FREE anytime they want to talk to someone.
Globe supports the Philippines as it celebrates the National Mental Health Week in the second week of October. The company also joins the observance of World Mental Health Day on October 10.
Globe strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 3, which ensures healthy lives and promotes the well-being of all ages. It is also committed to UN SDG No. 13, which underscores the importance of climate action to save lives and livelihoods to address climate emergencies and UN SDG No. 15, which promotes the protection, restoration, and sustainable use of terrestrial ecosystems. Globe upholds the UN Global Compact Principles and contributes to 10 UN SDGs.
To know more about Globe, visit www.globe.com.ph.