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Shopee Powers the New Normal with 9.9 Super Shopping Day, with Over 12 Million Items Sold in the First Hour on September 9

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and a supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on September 9.


Terence Pang, Chief Operating Officer at Shopee, said, “The strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day heartens us. We had a simple goal for 9.9 Super Shopping Day this year, and that was to help our communities emerge stronger from the effects of a global pandemic. It includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for users. I am delighted by another year of record-breaking performance, which reflects our commitment to grow together with the people and businesses we serve.”


Shopee delivers on its three commitments for 9.9 Super Shopping Day


9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximized their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of September 9.

Shopee’s robust ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfill their orders. Simultaneously, users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay. 


Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd-favorite game, Shopee Farm. 


Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased 3 times from an average day, highlighted by countdown and marathon streams on September 9 that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.


Highlights of 9.9 Super Shopping Day in the Philippines


9.9 Super Shopping Day was also a major success in the Philippines. Home & Living was the most popular product category on September 9 as Filipinos turned to Shopee to spruce up their household.


Filipinos from all walks of life made the most of 9.9 Super Shopping Day to meet their shopping needs, in line with the increasing importance of online shopping during the new normal. In particular, men actively shop for smartphones, while face masks were hot favorites among women. Home decors were very popular among users aged 18 to 34, while users aged 35 to 50 mainly shopped for eyeglasses.


Pang closed, “9.9 Super Shopping Day kickstarts the year-end shopping season in our home region and this year, and it also marks the start of our efforts to pave the future of e-commerce in the new normal. We will work even harder to delight users while propelling sellers and brand partners to new heights in the months ahead, including our upcoming 10.10 Brands Festival.”


Shop the 9.9 Salamat Shopee Sale at https://shopee.ph/m/99-thank-you-sale


Download the Shopee app for free via the App Store or Google Play.

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