With everything going on right now, the whole world could use a little more sunshine this summer. That’s why Malibu Caribbean Rum—through a partnership with platinum-selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from the US, Canada, the UK, Germany, Spain, the Netherlands, and South Korea—is sparking that sunshine with the launch of #TheCoconutChallenge, a new dance craze that’s sure to get everyone on their feet and sending out good vibes.
What makes #TheCoconutChallenge even more amazing is that it’s got ties to the Philippines, as Francis remixes a classic Filipino pop tune in “The Coconut Song” by Philippine National Artist Ryan Cayabyab. With “The Coconut Nut Malibu Remix,” Francis gives the song a fresh and modern twist, making it popular again as the foundation of this season’s latest viral dance challenge. Now that’s something for Filipinos to definitely be proud of!
“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.
#TheCoconutChallenge is not just for show, too—it’s part of a bigger movement to help out businesses in need after the global COVID-19 pandemic affected them. Malibu has pledged an initial $150,000 to the National Urban League to support African American-owned businesses in the US, and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.
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