With everything going on right now, the whole world could use a little more sunshine this summer. That’s why Malibu Caribbean Rum—through a partnership with platinum-selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from the US, Canada, the UK, Germany, Spain, the Netherlands, and South Korea—is sparking that sunshine with the launch of #TheCoconutChallenge, a new dance craze that’s sure to get everyone on their feet and sending out good vibes.
What makes #TheCoconutChallenge even more amazing is that it’s got ties to the Philippines, as Francis remixes a classic Filipino pop tune in “The Coconut Song” by Philippine National Artist Ryan Cayabyab. With “The Coconut Nut Malibu Remix,” Francis gives the song a fresh and modern twist, making it popular again as the foundation of this season’s latest viral dance challenge. Now that’s something for Filipinos to definitely be proud of!
“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.
#TheCoconutChallenge is not just for show, too—it’s part of a bigger movement to help out businesses in need after the global COVID-19 pandemic affected them. Malibu has pledged an initial $150,000 to the National Urban League to support African American-owned businesses in the US, and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.
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Malibu is the number one flavored spirit brand globally. As the refreshing taste of summer, Malibu has sustained 30 years of success and is sold in more than 130 countries worldwide, including the US, UK, France, Germany and Canada. Malibu owes its unique taste to a refined blend of Caribbean rum, coconut flavor and high-quality sugar.
Malibu knows that summer is the time when people feel their most free and happy, hence all marketing communication from Malibu is focused on liberating the spirit of summer, helping people to live the best summer possible. Its product portfolio reflects its mission to help people to release their “summer selves”, reflecting the laid-back mood of the season. The broad product range comprises a range of refreshing flavors capturing the essence of summer, including: Malibu Original, the iconic summer drink perfect for creating summer cocktails; and a selection of ready-to-drink cans offering fun and refreshing taste on the go, perfect for spontaneous summer moments with friends.
Malibu is produced and marketed by The Absolut Company, part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.