Skip to main content

Malibu’s #TheCoconutChallenge takes a classic OPM song and gives it a modern twist for a good cause

With everything going on right now, the whole world could use a little more sunshine this summer. That’s why Malibu Caribbean Rum—through a partnership with platinum-selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from the US, Canada, the UK, Germany, Spain, the Netherlands, and South Korea—is sparking that sunshine with the launch of #TheCoconutChallenge, a new dance craze that’s sure to get everyone on their feet and sending out good vibes.

 

What makes #TheCoconutChallenge even more amazing is that it’s got ties to the Philippines, as Francis remixes a classic Filipino pop tune in “The Coconut Song” by Philippine National Artist Ryan Cayabyab. With “The Coconut Nut Malibu Remix,” Francis gives the song a fresh and modern twist, making it popular again as the foundation of this season’s latest viral dance challenge. Now that’s something for Filipinos to definitely be proud of!

 

“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.

 

#TheCoconutChallenge is not just for show, too—it’s part of a bigger movement to help out businesses in need after the global COVID-19 pandemic affected them. Malibu has pledged an initial $150,000 to the National Urban League to support African American-owned businesses in the US, and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.

 

For more information, please visit: www.maliburumdrinks.com/en/thecoconutchallenge and www.youtube.com/maliburum  

 

Follow @malibu_rum on Instagram

 

#TheCoconutChallenge #MalibuRum

 

About Malibu

Malibu is the number one flavored spirit brand globally. As the refreshing taste of summer, Malibu has sustained 30 years of success and is sold in more than 130 countries worldwide, including the US, UK, France, Germany and Canada. Malibu owes its unique taste to a refined blend of Caribbean rum, coconut flavor and high-quality sugar.

 

Malibu knows that summer is the time when people feel their most free and happy, hence all marketing communication from Malibu is focused on liberating the spirit of summer, helping people to live the best summer possible. Its product portfolio reflects its mission to help people to release their “summer selves”, reflecting the laid-back mood of the season. The broad product range comprises a range of refreshing flavors capturing the essence of summer, including: Malibu Original, the iconic summer drink perfect for creating summer cocktails; and a selection of ready-to-drink cans offering fun and refreshing taste on the go, perfect for spontaneous summer moments with friends.

 

Malibu is produced and marketed by The Absolut Company, part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

Comments

Popular posts from this blog

KathNiel launches anti-cyberbullying campaign

More than fighting evil vampires at La Luna Sangre as Tristan and Malia, Kathryn Bernardo and Daniel Padilla fight cyberbullies in real life. Kicking off their anti-cyberbullying campaign as Cybersmile Ambassadors, KathNiel together with Philippine Red Cross (PRC), the Department of Information and Communications Technology (DICT) and Kathniel’s fan base KDKN Solidarity Community, Inc. along with volunteer-individual and other fan group supporters conducted a simultaneous event dubbed as “Give Blood. Fight Cyberbullying” last Nov. 5 at the PRC Headquarters and across 18 (initially targeted 22) other PRC blood centers nationwide.

KD AND ALEXA GET UP CLOSE AND PERSONAL WITH FANS IN “CLOSER”

  #KDLex fans unite in “Closer” fancon   Today’s most promising loveteam composed of Alexa Ilacad and KD Estrada will be having a grand virtual meet-and-greet with their fans in “Closer: The KDLex FanCon,” happening on Saturday (February 26) at 8 pm via KTX and SKY Pay-Per-View.   The KDLex tandem, shipped by their growing number of followers after their friendship blossomed in “Pinoy Big Brother: Kumunity Season 10” Celebrity Edition, is set to bring an evening full of music in their first-ever fan convention presented by ABS-CBN Events and kumu.    Alexa described “Closer” as raw like a jamming session. “We will be singing songs we made inside the PBB house, songs we know our sweethearts love so much,” she said.  “ We want our concert to be as raw as possible because people learned to love us through a reality show where they saw who we really are. We want to continue that and make the show super comfortable, laidback, like a really cool acoustic session.”

Unleash Your Inner Water Tiger: Financial Tips from 2022’s Chinese Zodiac Sign

In a few days, we'll be celebrating Lunar New Year and ushering in the Year of the Water Tiger. Depending on the representative Chinese zodiac and element, it is said to impact one's luck and chances to become successful. Take charge of your own destiny and learn the traits of the Water Tiger in order to become more financially savvy and prosperous in 2022. Here are some financial tips to keep in mind this Lunar Year: