Tuesday, February 25, 2020

Beautéderm’s Spruce & Dash – Arjo’s absolute must haves



ARJO Atayde reveals his personal grooming must haves and essentials with the official mainstream launch of Beautéderm’s newest line of products called Spruce & Dash.   


Beautéderm’s Spruce & Dash is a patented line of amazing products developed and created especially for men. The unprecedented success of Beautéderm’s fantastic products in the market, all of which are consistent recipients of the Superbrands award, spawned the creative idea of the Spruce & Dash men’s line which was conceptualized by its President and CEO Rhea Anicoche-Tan. 



The products under Spruce & Dash men’s line are all FDA Notified and it consists of five essential products that men need and must have for their daily grooming. Tan coined the collection’s name based on their basic definitions with spruce being “neat in dress or appearance” and dash being “impetuous with flamboyant vigor and confidence.”


Spruce & Dash includes Beau Charcoal Soap; Hugh Shaving Cream; Brawn Anti-perspirant White Spray for both foot and underarms; Charcoal Charmer Detoxifying Peel-off Mask; and Lad Hair Pomade.



After a delivering powerhouse performance on ABS-CBN’s primetime action-drama series The General Daughter last year where he seamless breathed life to the role of Elai and his current breathtaking role on the limited mini-series 24/7 which recently piloted on ABS-CBN, Arjo is widely considered as one of the most versatile and best dramatic actors of the industry today. Arjo’s talent as an actor coupled with his dashing good look makes him a force of nature to be reckoned with in the Philippine Entertainment Industry and he proudly credits Beautéderm’s Spruce & Dash collection for his youthful glow. 



“I a huge fan of Spruce & Dash’s Beau Charcoal Soap as it keeps me fresh and smelling good after a long day of work,” says Arjo. “I would shoot in outdoor locations under the sun and it can’t be avoided for me to sweat and perspire under such conditions. But thanks of Beau I can shower and freshen up my body in an instant. I also use Hugh Shaving Cream to give myself a clean and smooth shave every day.” 



Rhea Anicoche-Tan further explains that Beautéderm’s Spruce & Dash collection is part of the company’s on-going aggressive efforts to develop and expand its products to further service the needs and demands of their loyal users not only the Philippines but around the world as well. “Beautéderm is celebrating so many milestones. We recently celebrated our 10th anniversary, our family which includes brand ambassadors, resellers, distributors, and users is growing stronger, and we hit our 100 physical store mark which we set last year,” says Tan. “Spruce & Dash is another innovation that I am proud to have conceptualized and developed with the help of my fabulous team. Isn’t it nice to encounter and see a man who takes care of himself? A man who is always fresh and smells good? Spruce & Dash is now here to make every man well-groomed and dashing.”



For more information of Beautéderm’s Spruce & Dash collection and exciting updates on the brand and its ambassadors, follow @beautédermcorporation on Instagram, like Beautéderm on Facebook, and subscribe to Beautéderm on YouTube. 

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