Thursday, August 29, 2019

Firefly LED lights up UAAP Season 82 with Ateneo Blue Eagles Partnership

Ateneo Blue Eagles with ADMU University Athletics' Fr. Nemesio S. Que SJ and Emmanuel T. Fernandez and FELCO Marketing Director Erik Riola, Marketing Manager Maribel Molina, and Assistant Brand Manager Christine Reyes

Firefly LED, the leader and most trusted LED brand in the market, partners with the Ateneo Blue Eagles for the upcoming University Athletics Association of the Philippines (UAAP) Season 82 this year.

Firefly has chosen to partner with the Ateneo Blue Eagles Basketball team as it is one of the most trusted teams in UAAP, with proven track record of success. The tie-up covers the senior and junior Men’s Basketball Team, as well as the senior Women’s Basketball Team.
Ateneo Blue Eagles Adrian Wong, Thirdy Ravena, Isaac Go, William Navarro

The partnership was officially signed at the Blue Eagle Gym, Ateneo de Manila University, on August 28, 2019. In attendance were Ateneo de Manila University’s Assistant to the President for University Athletics Fr. Nemesio S. Que SJ and University Athletics Director Emmanuel T. Fernandez, and Firefly Electric and Lighting Corporation (FELCO) Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.

“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.

Riola, on the other hand, said the partnership with Ateneo Blue Eagles will allow Firefly to reinforce the presence in the UAAP and to strengthen further its brand affinity.
FELCO Marketing Director Erik Riola

Firefly LED Assistant Brand Manager Christine Reyes

Firefly LED Marketing Manager Maribel Molina hosts the signing of the Firefly LED and ADMU Blue Eagles partnership

ADMU University Athletics Director Emmanuel T. Fernandez

“Firefly has been sponsoring premiere basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.
Sneak peak of the Ateneo Basketball UAAP S82 Jersey with Firefly badge

Firefly LED is the first local lighting brand certified by TUV SUD. TUV SUD is a world-renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges.


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About Firefly Electric & Lighting Corp. (FELCO)
Firefly LED is owned and distributed by Firefly Electric and Lighting Corporation (FELCO), a lighting and electric solutions company established  in  2001 that aims to provide Filipinos with  high quality and affordable products.   For more information, visit www.fireflyelectric.com.


FAQs

1.    Why did Firefly choose the Ateneo Blue Eagles as its partner for UAAP Season 82?
Firefly LED, the leader & most trusted LED brand in the market has been sponsoring premiere basketball league for the past several years and considers basketball as one of its equities because this is very much aligned with its core target market.

Firefly LED has chosen to partner with The Ateneo Blue Eagles Basketball team because it is one of the most trusted teams in the University Athletic Association of the Philippines (UAAP) with proven track record of success.  

2.    What does this partnership entail? For how long?
Our current partnership covers the senior and junior Men’s Basketball Team, as well as senior Women’s Basketball Team for UAAP Season 82 but definitely we are looking forward to succeeding years or long term partnership.

3.    Firefly has also sponsored the PBA. Are you looking to partner with other teams, or sports, as well?
Firefly has been supporting premiere basketball leagues such as PBA, NBA & UAAP and this year we are proud to announce that we are the Trusted Lighting Brand of the PBA. Our partnership with the Ateneo Blue Eagles will allow us to reinforce our presence in the UAAP thus strengthening further our brand affinity with our core target market.

4.    What is new with Firefly? Are there new products to launch?
Firefly LED, is the first local lighting brand certified by TUV SUD. TUV SUD is a world -renowned German Testing Institute that certifies the quality and safety of various consumer products.  Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges. Firefly LED Bulbs are more energy efficient  2x brighter than CFL & 50% longer & more durable  than other LED Bulbs. We also have the Product Safety mark in our products and the only LED Bulb in the market that is tested and certified by Meralco in terms of Energy Efficiency.

These coming months, we are gearing up for CeleBright Christmas Campaign that will showcase our Firefly LED Bright Christmas Lights. Please watch out for our exciting products and programs this coming Christmas season.


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