Caltex customers will be glad to
know that the same Caltex with Techron they fill up with in their everyday
journey is the same fuel that recently powered a 28-year old car to set a
world-record of fastest 1,000 meter ascent up Doi Chang
Mountain, Thailand’s highest peak, in under 7 minutes.
In connection, Caltex, marketed
by Chevron Philippines Inc.(CPI), also announced the selection of famous actor
Dingdong Dantes as the newest Caltex brand ambassador for his record-setting
ways.
This was revealed today during the media launch of Caltex’s
latest campaign, Record Breaking Fuel, in partnership with Guinness World Records.
The event also features, Record Rides, a two-part show produced by National
Geographic that shows the journey of the attempt to set a World Record by
Caltex.
Record Rides, puts two well-known TV
personalities, adrenaline junkie and radio DJ, KC Montero and professional race
car driver Natasha Chang on a mission to create the craziest, record breaking
driving experiences in Asia. Their challenge is to conquer the summit of
Thailand’s tallest mountain, Doi Chang Mountain Road using an everyday car
powered by Caltex with Techron® fuels. Along with bragging rights, at stake is
the Guinness World Record. It is a record that breaks new grounds as there is
no such existing record and no effort has been done before using an everyday
car.
Doi Chang Mountain is located in
Chiang Rai, the historical capital of the old Lanna Kingdom, home to misty
mountains, colorful hill tribes and picture-postcard ancient Thai temples
framed by blue skies and lush greenery.
“As a leading visual storyteller, National Geographic’s programming
pillars of exploration, education and science resonate well with the Caltex
brand. Hence, we are proud to partner with the channel to create Record Rides
for our viewers and motorists in Asia. This show will demonstrate how Caltex
with Techron® fuels can power an engine towards achieving an extraordinary
journey,” says Brian Fisher, Caltex Brand Manager.
The two episodes of Record Rides on
National Geographic, with Caltex as
the sole presenting partner, is part of Caltex’s
Fuel Power Challenge. A record timing of 6 minutes 52.692 seconds,
the fastest ascent of Doi Chang Mountain Road by a car was set by Natasha Chang.
“Caltex with
Techron® is specially formulated to clean and protect engines. The
GUINNESS WORLD RECORDS® title achievement helps demonstrate how a
clean engine powered by Techron® can function at its most optimum, which
includes delivering maximum power to your wheels,” said Greg Engeler, Product
Engineering Manager for Caltex.
With the
world record powered by Caltex with Techron®, the campaign encourages drivers
to fuel up with the same fuel that set a world record and experience its power
in their everyday drive. The campaign rolls out in Cambodia, Singapore,
Thailand, Philippines, Malaysia and Hong Kong from July to October 2019.
Caltex Philippines’ record-breaking endorser
Jose Sixto Gonzalez Dantes III known to many
simply as Dingdong Dantes is a motorcycle enthusiast. A visit to his Instagram
feed would show his love for the two-wheel ride. But more than his impressive
collection of motorcycles, Dingdong’s various successes in life are so much
more worth noting.
An exclusive talent of GMA 7, Dingdong touts
the title GMA Primetime King and has under his belt numerous acting awards. He
is also a TV host, a film producer and an entrepreneur – he co-owns a car
dealership in Paranaque and manages his own film studio. He is also a sought
after, effective celebrity endorser and influencer. He is also the founding
chairman of the Yes Pinoy Foundation, an advocacy that caters to three
functions: youth, education and service. Dingdong juggles all these together with
being a husband and a loving father to two beautiful kids with Marian Rivera.
“All the things I’ve achieved in my life so
far, I made them happen with hard work and passion. There may be a lot of
challenges I have to face on the road to make my dreams happen but I keep going
because I want to be the best version of myself,” shares Dingdong. “That’s why
I’m happy to be chosen as Caltex’s newest brand ambassador. We share the same
belief.”
“Dingdong Dantes is a great representation
of our world-record breaking brand, embodying our brand’s main tagline and
philosophy of “Enjoy the Journey”. He
fits Caltex’s personality - positive, friendly and adventurous that encourages
people to enjoy the experience of whatever they’re doing and wherever they are
going, ” said Louie Zhang, CPI Country Chairman. “His list of achievements is
also clear proof of his determination to be at his personal best. Just like Caltex. We embrace the difficult to
achieve the extraordinary in our desire to provide the best premium quality
fuels for motorists.”
Watch out for
exciting new journeys with Dingdong!
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