In celebration of
their 60th year in the apparel business, Guitar is
finally launching a fitting face to represent their brand through multi
award-winning actress, celebrated performer and Dance Princess Maja
Salvador.
Guitar
Underwear is known and labelled as a premium brand of underwear since
its launch in the 60s. While the market is continuously evolving, the brand
evolved as well, expanding its product line from basic underwear to innerwear
and sleepwear, to socks, to polo shirts and then to jeans.
Just like Guitar, Maja
has evolved and excelled in her
career, initially as an actress, then branching
out into dancing and singing and eventually into performing on the concert
stage. Maja even earned her own stripe abroad through her
various portrayals, but more recently through her phenomenal
performance in the Kapamilya Primetime Soap “Wildflower.”
“Dream come true na mapili akong maging endorser for a local brand. Kaya
thankful talaga ako at happy to be part of the guitar family,” said
Maja.
She added, “Siyempre mahalaga rin sakin na
yung brand na ito ay available para sa mas nakararami nating mga
kababayan. Kasi bilang artista pakiramdam ko rin mas nakaka-relate ako sa
masa. Kaya sobrang saya ko nung sinabi palang sakin na napili ako ng
Guitar family to be their ambassadress”
Maja is now
officially part of the league of other accomplished and
diverse artists namely Gloc 9, Carlos Agassi and Jake
Cuenca, whose characters gave justice to the brand and has been part
of its six decades of triumph.
Apart from celebrating
their strong presence in the local scene for 60 strong years, Guitar is also
launching their first ever denim collection that would dare anyone to
move. Apart from expanding their market’s reach, the denim series is
focusing on providing style without displacing comfort.
The denim
series is the latest member of the Guitar collections such as De
Hilo, 800, 900, Underwear, Polo Shirt, Socks and the Uniform series
that have been one of the most patronized innerwear and casual wear
by Filipinos through the years.
From underwear and its
breakthrough De Hilo series, Guitar is now ready to take on the world of
overall clothing and apparels while maintaining the best quality products and
best business practices.
Guitar apparel is
available in leading department stores nationwide. For updates about their
latest collection and sales, follow Guitar on Instagram at @guitarapparel1960.
Guitar welcomed Maja
as part of their family in a grand media launch in Trinoma event center last
March 1 with a head-turning fashion show showcasing their old and new
collections together with their past endorsers Gloc-9 and Carlos
Agassi. The exciting event also had loads of fans and several press
members trooping to the venue as games and surprises overflowed in the event
hosted by DJ Tony Toni.
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