JM endorses JM Shawarma…
An exciting 2019 is unfolding for Barefruit Group
of Companies’ only Mediterranean food brand JM Shawarma as they are taking a
bigger bite of Luzon by having Araw Gabi actor, singer and endorser JM de
Guzman as their official face.
Originally from the Tuna Capital of the
Philippines, General Santos City, JM Shawarma has been one of the top Shawarma
brands in the Visayas and Mindanao region for almost six years now. But more
recently, the brand has ventured in Manila thereby widening their reach to a
total of 100 stores nationwide.
Although JM Shawarma is known for offering new
products every quarter, other exciting and unique flavors and variants can be
expected soon with JM onboard their team.
“Excited ako kasi sobrang
sarap sa pakiramdam na mapagkatiwalaan na maging endorser ng isang brand gaya
ng JM Shawarma, na talagang tinatangkilig ng mga kababayan natin,” said JM, who’s more than
grateful for the new blessing in his career.
“It’s a first for me in a
long while, so nilo-look forward ko ang pagsasama namin at kung paano ako
makakatulong para sa JM Shawarma,” added JM.
According to Barefruit Group of Companies’
founder and chief financial officer Hannah Miranda-Mamon, choosing JM as their
official face is a no brainer since, like JM, their brand also has a great
potential.
“We believe na sa dami ng
pinagdaanan ni JM Shawarma as a brand, we can relate to the story of JM de
Guzman. Si JM himself ay marami ding pinagdaanan pero ngayon, he made a great
comeback and that he never gave up,” said Hannah.
While they are a newcomer in Luzon, Hannah boasts
that JM Shawarma’s superior food taste made up of fresh ingredients and tasty
sauces of garlic, cheese and barbecue is something that could put them at par
with their competitors, on top of their products’ affordability.
“We also have Tuna
Shawarma highlighting the abundant product of Mindanao mostly healthy buff love
it. We also regularly introduce variety among our products. The recent
blockbusters that we have are the Cheesy Wrap and Shawarma Overload,” she shared.
But as far as their competition is concerned,
Hannah underscores that it’s only a secondary issue for them.
“It’s a challenge that
inspires all entrepreneurs to continuously improve. As long as we continue to
focus on taking care of our customers, consistent in our quality and as long as
we have dedicated and happy team around we can compete,” she said.
Expect to see more JM Shawarma stalls in the
coming years, especially in the common areas in Metro Manila and other parts of
Luzon and Visayas with their commissaries now ready to serve the entire
Philippines and with JM ready to just munch it with JM Shawarma.
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Barefruit Group of Companies profile
Established in 2010, the
Barefruit Group of Companies has been in the food and beverage business for
almost nine years now. Initially capitalizing on the founders experience in the
food industry and utilizing the abundant products of Mindanao, they were able
to put up around six food concepts namely Barefruit, Barefruit Guyabano, Merry
Mango, Pedro Pen Buko, Kutsara.ph and JM Shawarma.
To date, the Barefruit
Group of Companies already has 250 stores nationwide from Jolo to Marawi City.
On top of strengthening their brand, Barefruit Group of Companies also actively
participates in helping the community through Project Earth, wherein they
assist farmers in the development of trees and vegetable farms.
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