Peek into the pantry
of any Filipino home and you will find a can of sardines—the all-time favorite mealtime
fare of Filipino families.
Need a
hearty breakfast to start off your day? Pop a can of sardines. Paired with sinangag or bread, made into an
omelette, sautéed with your favorite veggies, or simply eaten straight from the
can, sardines are so versatile and easy to prep that no kitchen should ever be
without it.
Because
sardines are a staple at mealtimes, it is witness to the happy chatter and
precious bonding moments shared by Filipino families at the dining table.
![]() |
Kia Del Rosario breathes life into a fun, quirky, and very relatable character in MEGA Sardines’ “Tipidity.” |
This priceless
custom is what comes to mind as MEGA Sardines, the Number 1 sardines brand in
the Philippines, officially launches its new digital campaign and promise of
#MegaGandaAngBuhay, a world play on “May iga-ganda ang buhay.” Through a troika
of compelling and relatable short films, the campaign aims to present
heartwarming everyday slice-of-life narratives that every Filipino can relate
to.
For
instance, in its debut short film titled “Tipidity,” MEGA Sardines tells the
story of young newlyweds (played by Karl Medina and Kia Del Rosario) who,
accustomed as they are to their easygoing lifestyle, are suddenly overwhelmed
by the financial responsibilities that couples need to hurdle.
![]() |
Actor Karl Medina delivers yet another convincing performance in “Tipidity,” MEGA Sardines’ debut short film under its #MegaGandaAngBuhay campaign. |
While
enjoying delicious and affordable MEGA Sardines, the newlyweds realize that
they need to watch their daily expenditures to make ends meet.
Director
and public relations specialist Chris Cahilig, who is the director behind a
slew of viral, award-winning short films for various brands, notes that
“Tipidity” and the rest of the #MegaGandaAngBuhay shorts hit close to home as
they “cast a new light on timeless Filipino themes and values through humor, sentiments,
or a perfect blend of both.”
“MegaGanda
Ang Buhay imparts a message of optimism, passion, and resilience as it narrates
the story of the ordinary Filipino in a contemporary and extraordinary way,”
Cahilig points out. “Tipidity is all about having a positive mindset—one that
assures us that even when the present times call for practicality, we can live
an easy, comfortable, and good-quality life through simple and doable means.
“Through
Tipidity and the rest of the MegaGanda Ang Buhay videos, we would like to show
that MEGA has always been the Filipino consumers’ go-to brand of sardines,
especially in the most sensitive phases and transitions in their lives.”
![]() |
“Tipidity” and the rest of the #MegaGandaAngBuhay shorts aim to present everyday slice-of-life narratives that Filipino families can relate to. |
Aside
from “Tipidity,” MEGA Sardines is set to launch two more inspiring short films—“Adulting”
and “First Day”—under its #MegaGandaAngBuhay campaign during the final quarter
of the year. The videos can be viewed on MEGA Sardines’ official Facebook page.
“Tipidity”
was made possible by Tiu Lim Foundation (executive producer), Rommel Sales
(cinematography), Yuji Gonzales (screenplay), Alec Figuracion (offline editor),
Kenneth Amparo (online editor), Melai Entuna (line producer), Clark Lopez
(assistant director), Kat Salinas (sound design), Richard Gonzales (scoring),
Yani Bautista (production manager), and Johanna Evangelista (production
coordinator). “Tipidity” was shot at Amaia Skies Sta. Mesa.
![]() |
Through compelling acting and narrative, “Tipidity” casts a new light on timeless Filipino themes and values through humor, sentiments, or a mix of both. |
Manufactured
by Mega Global Corporation, MEGA Sardines offers the freshest and most
delicious sardines packed within 12 hours from catching to canning. It is
available in easy-to-open cans and pouch formats for convenience. MEGA Sardines
is available in supermarkets nationwide, with a wide array of variants like
MEGA Sardines in Tomato Sauce, Tomato Sauce with Chili, Spanish-Style, Natural
Oil; MEGA Extra Hot Sardines; MEGA Fried Sardines Tausi and MEGA Fried Sardines
Hot and Spicy.
No comments:
Post a Comment