Tuesday, September 11, 2018


Going local has been an exciting trend in fashion because of its uniquely Filipino appeal but world-class style. This has also become a good way of showing nationalism as we patronize local products that gives livelihood to our fellowmen. We've been known to be artistically inclined and this clearly showed in the locally-produced products we have that have a global appeal. 

I had the chance to have a fruitful chat with one of the owners of HABI FOOTWEAR AND LIFESTYLE, Janine Mikaella Chiong at Roots Katipunan. A young entrepreneur that she is, her vision and commitment to uplift the community whom she supports is very promising. 

Janine, known to her friends as Nin, is President and CEO and Head of Sales & Marketing for Habi Footwear. Prior to reestablishing Habi after university, she briefly worked as a Marketing Assistant in GlaxoSmithKline Philippines, and in her time in university was President of Musmos, a sector-based organization that works with empowering the urban poor youth. Her love for our less fortunate brothers and sisters was what led her to pursue the Social Entrepreneurship track for her business thesis, which led to her journey with Habi Footwear. She holds a Bachelor of Science in Management from the Ateneo de Manila University, and besides Habi is into financial investments through insurance, stocks, and foreign currency. Outside of work, she likes traveling, cooking and baking, writing, photography, biking, and yoga.

HABI showcases fashionable footwear that's 100% Filipino-made, environment-friendly footwear. The main raw material is made of crap cloth from shirt factories that's being weaved by mothers residing in partner communities in Quezon City. These are being assembled then in Marikina City.

As a social enterprise, Habi does not only aim for business growth, it also contributes positive social impact through these ways:

- It provides livelihood opportunities to the mothers in the communities, and further expands their hard and soft skills through training.
- It helps reduce solid waste in the environment by using up-cycled scrap cloth in its products.
It promotes a change in lifestyle through responsible fashion, upholding a statement that is both socially aware and environmentally concerned.
- In the near future, Habi Footwear wishes to expand to other fashion apparel and products that utilizeauthentic Filipino woven materials, continuing to walk its way to a happy future.

Their shoes have classic designs that will perfectly fit any occasion. You will surely stand out when you're wearing these HABI footwear.

HABI also produces hand-weaved pouches, bags, reusable bags, wallet, pouches that millenials will surely love.

Grab your pair of shoes now. Visit their website www.habifootwear.com or check out their stores below for their latest collections.

HABI Footwear Showroom/ Roots Katipunan
Unit 106 FBR Arcade, Brgy. Loyola Heights
Katipunan Avenue, Quezon City

Go Lokal Department Store
Robinsons Place Manila

Human Nature Marikina
Gil Fernando Ave, Marikina

All Shoppe Department Store
Vista Mall Taguig

Visit their social media sites for more details:

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