Sunday, July 29, 2018

ABS-CBN, NEW ERA PH COLLABORATE FOR FIRST-EVER UAAP CAPS


ABS-CBN and international lifestyle brand New Era unveiled its first-ever collection of UAAP caps, showcased at the SM Mega Fashion Hall in Mandaluyong City, in support of the upcoming University Athletic Association of the Philippines (UAAP) Season 81.
The Kapamilya Network—UAAP’s licensing representative— inked its first collaboration with New Era, the official headwear provider of the NBA, WNBA, and NBA G-League.

ABS-CBN sports licensing manager Dewi Acabado, ABS-CBN retail and licensing head Ina Quioge, ADMU board member Erika Dy, UAAP executive director Atty. Rebo Saguisag, Authentic Caps Distribution Inc. chairman and CEO Melvin Lloyd Lim, New Era Cap Pacific Ltd. managing director Daniel Broderick, Authentic Caps Distribution Inc. vice president for operations Maritess See-Lazaro, and New Era Cap Pacific Ltd. marketing head Kenneth Chan

The new UAAP cap collection is the latest gear that students and alumni can wear to show their school spirit, featuring individual designs for each UAAP member school—Adamson University, Ateneo de Manila University, De La Salle University, Far Eastern University, National University, University of the East, University of the Philippines, and University of Santo Tomas.
Launched during New Era’s anniversary celebration dubbed “Infinithree,” the program featured a striking fashion show headlined by the much-awaited product reveal. Local dance company Upeepz gave a jaw-dropping performance, showing off their dynamic moves.
This latest UAAP collection can be pre-ordered at neweracap.ph/sport/UAAP and at the New Era - SM Megamall branch. It will be available nationwide on the first week of September in all New Era Philippines retail stores, online store, as well as the ABS-CBN Store or through the uaapstore.com. For more updates, follow @abscbnpr on Facebook, Twitter, and Instagram or visit www.abscbnpr.com

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