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For its honest portrayal of straight-gay friendships and other social realities faced by the LGBT community, “Bag” has been invited to join international film fests that include the First International LGBTQ Coming of Age Short Films Festival, which will be held simultaneously in Paris, France, and San Francisco, U.S.A, in September this year; the Los Angeles CineFest 2019; the 2018 LGBTQ Shorts Film Festival; and the International Shorts Film Festival (Australia) 2018.
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Behind Pitaka’s visually poetic direction of photography is Cesca Lee, known for the films T.P.O., Purgatoryo, and Otso. “Sinturon” and “Bag,” meanwhile, were shot by the equally talented cinematographer Patrick Ferrer. Archie del Mundo wrote the screenplay and was also line producer for the three short films.
Chris Cahilig, director and producer of the viral videos, maintains that the success of McJim’s viral videos proves that even branded shorts can be at par with big-budget, commercially released films.
“That our short films garnered millions of views on social media simply validates the Filipinos’ warm reception towards stories they can relate to,” he said. “We are likewise grateful for the prestige that comes with our films’ participation in international film fests.” But what sets McJim’s viral videos apart from the rest, Cahilig asserts, is how these depict real-life experiences of people on the ground without the need to sensationalize for the sake of views.
“Through the powerful medium of filmmaking,” Cahilig concludes, “a brand breaks into the new media to advance its social cause and deliver good value and entertainment to its audience, showing that today’s Filipino gentleman has become more confident and mature as portrayed in these stories.”
For McJim, these short films provide the brand’s patrons with a new medium for expressing their feelings, culture, and personal values even as it projects to the world the remarkable character of modern Filipino gentlemen.
For generations now, McJim Classic Leather has been the leading and trusted brand for classic leather goods and accessories of superior quality and design. McJim products are available in leading online shopping sites and all major department stores nationwide. For more information, visit and like the official McJim Facebook page at https://www.facebook.com/
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