Tuesday, April 17, 2018

Maja Salvador adds flair as the first endorser of Blair Cosmetics


In line with the brand’s continuous expansion this year, rising local make-up brand Blair Cosmetics has welcomed multi-awarded and versatile celebrity Maja Salvador as the newest member of their growing family.
After focusing on direct-selling and online selling for their first year in the market, the Japan-made cosmetic brand specializing on smudge-proof lipsticks and moisturized lip mousse, is looking at making their brand fly this 2018.

In order to reach a wider audience, the Blair Cosmetics team headed by its founder Steffi Blair Ong chose a reliable and relatable face to represent their brand.
We wanted to be represented by someone who is confident, someone who is beautiful, someone who is hardworking and of course, someone who is a fine representation of a Filipina beauty,” she said.
Not only that, Blair emphasized that the Wildflower star has also inspired a lot of women, not only in her generation but also people who are beyond her age. 
The highly-acclaimed actress, for her part, is very much grateful and excited for the opportunity, since it’s her first time to be tapped to become the face of a cosmetic brand.
Ang beauty naman siyempre importante yung kagandahan ng loob. Wala naming pangit sa atin eh, lahat tayo magaganda. Pero kapag ginamitan mo ng make-up mas ma-e-enhance natin ang gandang meron tayo,” said Maja.
In keeping up with Blair’s tagline to “Shine in Confidence,” Maja stressed that using cosmetics actually does more than just highlight a person’s asset.
Dapat maging confident tayo sa kung anong itsura natin at sa tulong nga ng tamang make-up, like maglagay ka lang ng kilay, feeling mo magiging mas powerful ka pa at maco-conquer mo lahat ng mangyayari sa bawat araw na haharapin mo,” she said.
After all, Maja believes that women can reap the benefits of being confident once they face the world.
Dapat ang mga girls hindi takot maglagay ng kahit konting kilay or lipstick. Mas maganda rin na maging presentable ang mga babae dahil ito rin ay isa sa paraan kung papaano mo maipapakita ang pagaalaga mo sa sarili mo,” Maja added.
 On top of being the brand’s official face, Maja also hopes to be able to collaborate with Blair Cosmetics for her very own mascara line in the future. According to Maja she hopes to call it “Majascara.”
The next coming months is set to be exciting for Blair Cosmetics as they are launching new products including a handy mini lipstick line for the perfect day event or night out and all-coverage pressed powder perfect for that fresh glow.
Blair Cosmetics prides itself of setting the bar higher in the local make-up brand scene by providing a good source of income for its dealers through its direct-selling and online selling aspect.

Staying true to its promise of making beauty available for everyone, make-up lovers can now also get a hold of their favorite Blair Cosmetics items by visiting any Watsons stores nationwide.

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