Friday, November 10, 2017

UNDER THE STARS: The Bench 30th Anniversary Show

Maine Mendoza
It all started with a dream. What began as a small department store brand carrying men’s t-shirts and jeans back in 1987 has now evolved into a Filipino fashion favourite. Whether it’s creating buzz with a star-studded campaign, continually creating products that excite its market, or spearheading initiatives that seek to elevate Filipino talent and craftsmanship to the global stage, Bench continues to raise the benchmark for the Philippines’ retail landscape. After three successful and noticeably eventful decades in the biz, Bench invites us all to celebrate through its 30th Anniversary Show titled Under the Stars, and see how the brand hasn’t lost one bit of its magic even after all these years.

Lovi Poe

Solenn Heusaff 
Everyone seems to want a ticket to the hottest show happening this November. Fortunately, the rules are simple enough – all you need is a minimum purchase inclusive of any Bench body underwear or Bench OJ Denim from selected Bench, Herbench, and Bench Body stores to be able to get your hands on a ticket to the show happening this November 18. 
Bianca King

Bruno Gabriel

David Licauco

Dominique Roque

For cash, EPS, and non-Bench MasterCard transactions, every P600 single receipt purchase gets you one (1) General Admission invite, every P1,200 single receipt purchase secures one (1) Upper Box invite, and every P2,500 single receipt purchase scores one (1) lower box invite. Meanwhile, there is an added bonus for Bench MasterCard holders. For one (1) General Admission invite, the single receipt purchase is only P500, while one (1) Upper Box invite requires only a single receipt purchase of P1,000, and one (1) Lower Box invite would only require a P2,300 single receipt purchase. 
Ellen Adarna

Enrique Gil

Enzo Pineda

Graham Caygil

Julia Barretto

Kiko Estrada

This is a small price to pay to see 47 of the country’s hottest stars including Lovi Poe, Solenn Heussaff, Maine Mendoza, Enrique Gil, Kim Chiu, Julia Barretto, Paulo Avelino, Ellen Adarna, Richard Gutierrez, Tom Rodriguez, Coleen Garcia, Kathryn Bernardo, and Daniel Padilla. These big names will also be sharing the runway with special international guests flown in just for the anniversary spectacle. These include Bench and Bench Body endorser, Austrian model Ivo Buchta, supermodel Trevor Signorino, and the world’s hottest Math teacher, Global Benchsetter Pietro Boselli. Call it a constellation if you will– this is a night when heavenly bodies gather and shine together on one massive stage.
Albie Casino

Anjo Damiles

Beauty Gonzales

The show will also serve as the official platform for launching the newest crop of Bench bodies. The latest additions to the brand’s star-studded roster are sexy stunners Maxine Medina, Bianca King, Beauty Gonzalez, Sanya Lopez, and Kim Domingo, as well as hot young hunks Albie Casino, Ken Chan, Addy Raj, Kiko Estrada, Bruno Gabriel, David Licauco, Mark Mugen, and Marco Gumabao. Also making their respective runway appearances are beauty queens Ara Arida, MJ Lastimosa, Joanna Eden, Gwen Ruais, Valerie Weigmann, Bea Rose Santiago, Cyntia Tomalla, Hillary Parungao, Queenie Rehmann, and Wynwyn Marquez. There are also over 100 models, all handpicked from Bench’s local casting dates, who will take part in the hottest event of the year.
Lovi Poe

Maine Mendoza

Marco Gumabao

Like Bench’s previous denim and underwear shows, Under the Stars promises to deliver some serious theatrics and world-class performances. Joining the models, celebrities, and special guests for this year’s show are acrobatic performers being flown in from Canada, as well as German model-gymnast Daniel Morres, who will be performing alongside fellow gymnasts Christian Berczes, Christian Kiel, and Tobias Peter Wolf.
Mark Streigl

Markki Stroem

Max Collins

Following the show’s title, Under the Stars, the campaign shot by Mark Nicdao and Cenon Norial III perfectly glorifies both the brand and today’s brightest stars. Set against a romantic backdrop of stars, lights, trees, and boulders, the campaign delivers stellar images of Bench bodies and beauties emerging from the shadows. More than just a simple showcase of the celebs’ toned and trimmed down physiques, the dreamy campaign mirrors the story of how the Bench brand began from a small dream, and turned out to be a masterpiece unfolding before our very eyes.
Tom Rodriguez

Solenn Heusaff

Rocco Nacino

Richard Gutierrez

Paulo Avelino

Maxine Medina

The highly anticipated show’s creative process was a collaborative effort between Bench’s main man Ben Chan, stylist and Bench creative consultant Noel Manapat, long-time Bench collaborators fashion director Robby Carmona and production designer Gino Gonzales, and international production team Les 7 Doigts de la Main, headed by creative director Gypsy Snider, who also worked on the 2014 Bench Denim and Underwear Show, The Naked Truth. Corresponding mainly via email and late-night Skype conferences, the team had to work twice as hard to make sure they could mount the grandest show possible. After months of hard work, the show is finally here, and we’re all invited to witness this next great chapter in Bench’s story.
We’d tell you more about the show, but we’d rather leave the rest of it to your imagination. Witness as your favourite Pinoy brand lights up the sky on November 18, 2017, at the Mall of Asia Arena with Under the Stars: The Bench 30th Anniversary Show.

Check out the preview here!

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