Wednesday, April 5, 2017

Coca-Cola adds color to your life with new Wilkins Delight

Meet the new Wilkins Delight ambassadors: beauty queen Kylie Verzosa and Kapamilya star Matteo Guidicelli

Beverage giant, Coca-Cola, brings innovation to a whole new level with the introduction of the first water – flavored with real fruit juice, in the Philippines – Wilkins Delight!

On April 5, the Company officially introduced the newest addition to the growing water portfolio of the Wilkins Brand. Wilkins Delight is an exciting water brand for young adults and anyone who want more than just water. It is just the right kind of light; made from pure drinking water from your most trusted water brand, Wilkins, and infused with fruit flavors from real fruit.

“Young adults hate boredom. They want their lives to be interesting and colorful.”, said Coca-Cola Philippines Vice President for Marketing Stephan Czypionka. “[They] want to see new places, meet new people and taste new colorful products that are not only healthy and hydrate, but also entertain their taste buds.”
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It’s a colorful, fruity twist that hydrates your body naturally, while at the same time excites your palette and teases your vision with fun light colors of amber - for the Apple infused flavor, pink – for that hint sweet taste of Pomelo flavor, and orange – for that fizzy Orange twist. The hydrating burst of flavors in the new Wilkins Delight will surprise Pinoy millenials to break-free from the monotony by adding color to their routinely lives.
Choose to be spontaneous and let your creativity take control as you get a refreshing start for a whole new routine with the new Wilkins Delight!

Choose to add color and break free from dullness with fun and fruity shades of pink, orange and red!

Choose to live in the moment with the electric vibe of flavors you get from this juicy drink!

“This is why today we create a new generation of water – a unique fusion of all the natural benefits from your no. 1 trusted water brand Wilkins (Pure) and all the joyful goodness and fun extracted from real fruit– great refreshing taste, amazing colors, and an endless option of interesting flavors from fruits!,” added Czypionka.

Media attendees, Coca-Cola partners and some of your favorite millennials in the local scene who graced the event experienced an afternoon of breaking free from their usual ‘everyday’ routines and get to enjoy tons of fun and colorful activities! 

That’s not all as more surprises came with the reveal of the official TVC for Wilkins Delight along with the brand’s new powerful set of ambassadors – Kapamilya’s talented star Matteo Guidicelli and the Philippines’ very own Miss International 2016 Kylie Verzosa!
Matteo gets a colorful boost to his daily routine with the juicy twist from the new Wilkins Delight!

Keep your skin revitalized like Kylie with hydrating benefits of Wilkins Pure and real fruit juice

“As someone who's from the beauty pageant industry, I need to take good care of my health and my complexion by drinking safe and pure drinking water. With Wilkins Delight, drinking water gets even more fun as it helps rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight is that it comes in three exciting fruit flavors. All three variants of Wilkins Delight are delicious, although my personal favorite is the apple flavored one. There’s definitely one for everyone!”, Kylie says.

Matteo also shared how important water is in his every day routine especially with his busy schedule as an artist, and a sports enthusiast —

"As an actor, singer and triathlete, water is always a must for me to help me stay focused, refreshed and energized. Wilkins has always been my no. 1 go to water for hydration. Now, drinking water doesn’t have to be boring because of Wilkins Delight! With the benefits of safe and pure drinking water of Wilkins (Pure) combined with the infused flavor from real fruits, my daily water routine just got more colorful with Wilkins Delight!”, Matteo added.

Wilkins Delight comes in three exciting flavors! Pink Pomelo, Apple and Orange. Each rehydrates the body because of the water, and tickles the tongue because it has real fruit juice. Wilkins Delight is now available in 425ml pack at the suggested retail price (SRP) of P15 in your leading supermarkets, groceries, and convenience stores; and in 250ml pack for an SRP of P10 in your favorite sari-sari stores nationwide.

Add flavor to your water. Add color to your life. Enjoy new Wilkins Delight.

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