Chikkaness Eats

Tuesday, March 7, 2017

100% beefy, langhap-sarap with Jollibee’s newest Yum Burger endorsers Joshua Garcia and Julia Barretto

Julia Barretto, Joshua Garcia prove that great burger experiences start with delicious aroma


The mouth-watering aroma of perfectly-seasoned, consistently cooked, and high-quality ingredients is indeed the start of the best dining experience.

Young stars Julia Barretto and Joshua Garcia – the newest members of the Jollibee family – both agree that there is only one fast-food burger that meets the langhap-sarap criterion: the Jollibee Yum Burger.

“The Yum Burger is uniquely delicious and Pinoy,” said the 19-year-old actress. “Isang langhap mo pa lang, alam mong masarap agad ang matitikman mo.”

Joshua could not agree more. “I love that the Yum Burger is made with 100% pure beef,” he shared. “You can easily smell why it’s the best. Amoy pa lang, ang sarap na.

These discerning, no-compromise (at least, when it comes to their burgers) young celebs attest to their love for the Jollibee Yum Burger in a TV commercial (TVC) which started airing on March 5, 2017. Watch the TVC below:


The new TVC amusingly mirrors elements from a classic Jollibee 60-second commercial from the 1980s, from visuals to the use of music. The 2017 version pays homage to this hit vintage ad, celebrating how Jollibee has been home to the best in langhap and best in sarap for decades, pleasing not only foreigners but even today’s millennials.

A burger like no other

The Jollibee Yum Burger, an essential part of the ever-growing menu of the country’s top fast-food chain, has always been a favorite among Filipinos for its unique flavors and distinct aroma.

Every Yum Burger is made with a 100% pure beef patty at its core, seasoned to fit the discerning Pinoy palate.

“With this patty that’s made with 100% pure beef, we’re able to consistently deliver real flavors that Filipinos have loved for decades,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “This core ingredient is also responsible for the mouthwatering aroma that signals the start of a delicious, satisfying experience. Langhap-sarap, indeed.”

Complementing the inimitable Jollibee beef patty are Jollibee’s very own special burger dressing and soft bun, which make every bite of the Yum Burger a uniquely delightful experience.


New members of the Jollibee family

When Julia and Joshua found out that they will be joining the ever-growing Jollibee family, both admitted to being quite emotional.

“I cried because I was just so happy,” the young actress shared. “Jollibee was a big part of my career when I was just starting out, so this endorsement is like coming home.”

Julia first endorsed the Yum Burger in 2014, which she said was “one of the best choices I’ve made so far.”

“I really prayed and waited for a project like this,” Joshua shared. “I cried when my handler confirmed that my Yum Burger endorsement is a go.”

Both young celebs love the Yum Cheeseburger with Joshua mentioning that this variant offers a flavor experience like the Yum Burger, but even more special because of the cheese.

“We hope that Julia and Joshua will inspire Filipino millennials to continue their pursuit for the best,” concluded Flores. “They embody a generation that won’t settle for anything less than the best and knows that for the best in langhap-sarap, there’s always the Yum Burger.”

The Yum Burger and Yum Cheeseburger are available in Solo or with Jollibee Value Meals for dine-in, take-out, delivery, and drive-thru in all stores nationwide. Prices start at P33.00 and P45, respectively.

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