Saturday, February 4, 2017

Baeby Baste & The Concio Sisters for BABY BENCH

Some things get better with age. However, in the case of local retail giant BENCH, its magic lies in the fact that after all this time, it has managed to stay young.

One of Bench’s most recognizable sub-brands, arguably, is BABY BENCH. As its name would suggest, the product line is meant to cater to the younger subset of the market, although it is actually enjoyed by people of all ages.

Today, the Baby Bench line is represented by three of the newest and youngest endorsers to join the growing Bench family. The first – a 4-year-old sensation by the name of Sebastian Benedict. More commonly known as “Baeby Baste”, the GMA 7 noontime show co-host was actually discovered when Eat Bulaga’s Ryzza Mae Dizon spotted him in the audience and took a selfie with him. That moment, for obvious reasons, was a clear indicator of Baste’s unmistakable appeal and potential. Today, Baste is adored by many - by 961,000 followers on Instagram, to be exact.

Like Baste, the other two Baby Bench brand ambassadors are no strangers to the spotlight. As granddaughters of one of the most influential women in Philippine television, Julia and Talia Concio are a talented as they are cute. It would appear that the Concio sisters – who both enjoy singing, dancing, and acting – were born to be stars, taking after their musically-inclined parents, Carla and Francis Concio, and their grandmother, Charo Santos-Concio. At ages 5 and 6 respectively, Talia and Julia have already starred in a Metro Manila Film Festival entry, All You Need is Pag-ibig, and have also participated in a number of fashion shows and campaigns. Today, the girls continue to show so much promise, proving to us that the future of Philippine showbiz is indeed looking bright.

Last February 4, 2017, the child wonders Baste, Julia, and Talia were officially welcomed into the Bench family in the most kid-friendly way possible – via a children’s party-themed launch event at the Ayala Glorietta Activity Center Palm Drive. While the audience was captivated by the back-to-back song numbers – and irresistible charm – of the youngest Bench brand ambassadors, they also had the chance to enjoy some freebies at the venue. Some of the thrilling treats offered by the booths included candy, popcorn, ice cream, cotton candy, plus areas for coloring, face painting, and jigsaw puzzle solving. The launch was, in every way, a celebration of youth and of the spirit that keeps the Baby Bench brand alive.

BABY BENCH is definitely for the young and the young at heart. Designed for the kid in all of us, the Baby Bench cologne line is comprised of 7 cute and creatively packaged scents – Bubble Gum (citrus floral), Cotton Candy (green fruity), Gummy Bear (fruity floral), Ice Mint (powdery floral), Jelly Bean (floral), Lemon Drop (citrus), and Popsicle (citrus fougere) – all perfect for everyday use. Specially formulated for delicate skin, these clinically and dermatologically tested colognes have a non-irritating formula that keeps skin smooth and smelling clean and fresh all day.

Baby Bench cologne comes in 50mL (P35.00), 100 mL (P55.00), 200 mL (P87.00), and 500 mL (P205.00) variants. Grab a bottle at the Bench store nearest you today! For updates, check out @benchtm on Facebook, Twitter, and Instagram, and shop the latest offerings via

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