Chikkaness Eats

Monday, January 16, 2017

START THE YEAR RIGHT (AND BRIGHT) WITH WATSONS BIG WHITE BLOWOUT

There’s a saying that New Year’s Day is everyone’s birthday because it gives everyone a chance to start fresh, start over, and say goodbye to the bad things that’s happened in the past.
 
The start of the year also brings with a feeling of positivity and an opportunity for change, that’s why we all have our list of New Year’s Resolutions. According to a news article, among the most common resolutions are lose weight, live healthy, save more, learn new things, quit bad habits, and help others—all of which can be summarized into two: looking better and being a better version of yourself.

To help you become your fairest, most confident self, Watsons, Asia’s leading health and beauty retailer, is bringing back the Big White Blowout Sale. The Big White Blowout Sale is the biggest and widest sale of the year that features huge discounts and amazing deals on whitening and skincare products.

Everyone wants to look their best all the time, but it’s hard when you’ve got uneven skin tone and dull looking skin. The Big White Blowout Sale helps you try and find the right product to give you that whiter, brighter glow.

“The Big White Blowout is for the Filipinos who want to get the best and most complete skin whitening experience all in one stop,” says Group Category Manager for Skin Care Kim Reyes. “Watsons carries the widest range of products that address our consumers whitening concerns and needs from topical applications to ingestive products,” she added. 

The Big White Blowout began last year and was one of Watsons most successful campaigns in 2016.

“The reception it got exceeded our expectations, and there was actually a lot of requests to bring it back so it will now be part of our regular campaigns every January,” adds Reyes.  

“Why January? Because it’s the start of the New Year and most people want to have a good start and to look good and feel better about themselves. It’s also to help them get that that flawless look in time for the summer season,” she added. 

This year, Watsons made the Big White Blowout a nationwide campaign and added more products to make it even better.  

“We are going for a more holistic approach this year, so we included more whitening/ lightening products. Now there are more than a hundred brands and SKUs that are part of the promo,” said Watsons Group Marketing Manager Karen Fabres.  

Besides the additional items, the duration of the campaign is also longer running from January 5 until Feb 22, 2017 with a different display item featured regularly.

Among the participating brands are Cetaphil, Celeteque, Belo, CosmoSkin, L’Oreal, Olay, Ponds, SkinWhite, Dove, Kojiesan, Nivea and many leading brands.  


Take your pick from shelves upon shelves of whitening soaps, facial creams, body lotions, and deodorants. And if you want to experience the next level of whitening, Watsons also houses a great selection of whitening beauty supplements you can drink such as Cosmo Skin.

At the media launch held January 10, 2017, at Watsons Podium, Cosmo Skin Beauty ambassador Ruffa Gutierrez, even gave tips on how she takes care of her youthful and radiant looking skin.

She shared several “skintellectual solutions” beginning with dry and dull skin. The former beauty queen suggested vitamin C which promotes natural collagen production that helps retain the skin’s natural moisture. For those who are above 30 and are concerned about sagging skin, she says the secret is ALA or alpha-lipoic acid, a universal antioxidant and one of the best beauty ingestives for skin tightening. And for those with uneven skin tone or brown spots, the best solution is glutathione, dubbed as the master of anti-oxidants glutathione has numerous health benefits not to mention that it helps reverse production of dark melanin to give you whiter fairer skin. 

The road to a fairer whiter and better you begins at the Watsons Big White Blowout Sale. Head over to any Watsons store nationwide for great deals, crazy offers  and as much as 50% discount on the best whitening products. As an added treat for SM Advantage or BDO Rewards members, every PHP 500 purchase of whitening products included in The Big White Blowout Sale earns you an e-raffle entry and the chance to win a brand-new iPhone 7! 

For more information, visit www.facebook.com/WatsonsPH .

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