Tuesday, January 24, 2017

Jollibee, Miss Universe 2016 candidates share joy and inspiration

PH’s top fast-food brand and the universe’s loveliest women team up for an afternoon of laughter, beauty, and Chickenjoy dedicated for the girls of Concordia Children’s Service
65th Miss Universe Candidates with Jollibee's Global CMO and Marketing Team.JPG
The Jollibee Marketing Team, led by Francis E. Flores, with the candidates of the 65th Miss Universe Competition

The Philippines’ number one fast-food chain, Jollibee, has always dedicated its efforts to bring joy to Filipinos of all ages, wherever they are in the world. In line with this commitment, Jollibee—together with the Miss Universe Organization—brought an afternoon of joy and inspiration to young orphaned girls from the Concordia Children’s Services.

Twenty-two candidates of the 65th Miss Universe Competition graced Jollibee’s Blue Bay branch last January 23, 2017 to get to know the Concordia girls through a shared meal of Jolly favorites.

The Philippines’ very own representative was joined by Miss Australia, Miss Barbados, Miss Brazil, Miss British Virgin Islands, Miss Canada, Miss China, Miss Colombia, Miss Dominican Republic, Miss France, Miss Indonesia, Miss Malaysia, Miss New Zealand, Miss Nicaragua, Miss Peru, Miss Sierra Leone, Miss Spain, Miss Thailand, Miss  Uruguay, Miss USA, Miss Venezuela, and Miss Vietnam.

“Jollibee aims to bring joy around the world, especially for children, and help brighten their lives so they can be agents of change,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “With Miss Universe, we found a kindred institution with the goal to inspire and empower young people.”

The Miss Universe Organization is an advocate of real, positive change in the world, starting with empowering young women to initiate advocacies in their local communities with the potential to reach a global audience.

Based in Sta. Mesa, Manila, Concordia Children’s Services is a safe haven for over 100 vulnerable children who have suffered through abandonment and neglect. Staffed by empathetic social workers, the organization works with orphaned and abandoned children to ensure that they will grow up with a proper education, dignity, and accountability.

The fast-food chain believes that meeting the Miss Universe candidates will be instrumental in the personal development of the Concordia girls, who need positive role models to inspire them to become truly confidently beautiful inside and out.

The children and Miss Universe candidates spent the whole afternoon sharing stories, laughing, and enjoying Jollibee’s best-tasting Chickenjoy—the favorite crispylicious, juicylicious, and gravylicious fried chicken of Pinoys the world over. Toward the end of the event, the ladies handed out Jollibee Blush Dolls to their newfound young friends.

Aside from collaborating for a shared advocacy, Jollibee also saw the intimate charity event to give the candidates a true Filipino welcome: with stories, laughter, and Chickenjoy.

“Jollibee shares our country’s desire to show off the best of Filipino destinations, artistry, food, and experiences to the most beautiful women of the universe,” added Flores. “Like the candidates who are representatives of their respective countries, Jollibee represents something truly Filipino. Our products, stores, and even our mascot are national icons in their own right, and a source of pride for millions of Pinoys.”

Over the years, Jollibee’s efforts to reflect the best of Filipino values have brought it market leadership and a special place in the hearts of every Filipino family. The brand’s 993 stores all over the country are favorite destinations for Filipinos of all ages, where they enjoy quality bonding time and share delicious meals. By mid-2017, Jollibee will reach an important milestone: its 1,000th store in the Philippines.

To date, Jollibee has a fast-expanding international network of stores and is an emerging major QSR player in the world. As of November 30, 2016, Jollibee has 81 stores in Vietnam, 34 in the United States, 14 in Brunei, 10 in Saudi Arabia, three in Hong Kong, one in Bahrain, and four each in Qatar, Kuwait, Singapore, and the United Arab Emirates. This achievement is a source of national pride for many Filipinos living and working abroad, who get to share the inimitable Jollibee experience with their families, friends, and colleagues of different nationalities.

The fast-food chain is known for a wide variety of best-selling products tailored to fit Filipino palates, including its flagship offering Chickenjoy, the Yum! Burger, Burger Steak, Peach Mango Pie, and Miss Universe 2015 Pia Alonzo Wurtzbach’s favorite snack, the Jolly Hotdog.

“Jollibee will continue on its mission to bring joy and remain as a strong icon of Filipino pride,” concluded Flores. “It is our honor to share the joy and the Philippines’ best with the most beautiful women in the universe.”

Check out the joy and excitement of the #65thMissUniverse candidates when they visited Jollibee through the hashtag #MissUatJollibee! Like Jollibee Philippines on Facebook or follow @jollibee on Instagram, Snapchat, and Twitter.

65th Miss Universe candidates with some of the orphans from Concordia Children's Services.JPG

The Jollibee team hopes that this once-of-a-lifetime afternoon with the loveliest ladies in the universe will inspire the Concordia girls to become truly confidently beautiful and initiate positive change in their communities

Jollibee's Global CMO Francis Flores.JPG

Jollibee Global Chief Marketing Officer Francis E. Flores introduces the Jollibee story to the 65th Miss Universe candidates
Miss Universe Organization VP of Marketing and CMO Shawn McClain.JPG

Miss Universe Organization VP for Business Development and Marketing Shawn McClain shares the organization’s message for Jollibee and young Filipinas


Miss Philippines-Universe 2016 Maxine Medina shares her most cherished Jollibee memories with her fellow candidate

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