Wednesday, October 26, 2016

Globe Lifestyle launches 1st apparel lineup with 0917 & Pop Art collections



In celebration of the annual 0917 fest, Globe launches its new collections of lifestyle apparel and accessories. The new collections represent the vibrant and wonderful world of Globe, through colorful prints, fun designs and graphical pop arts. The collection ranges from shirts, sweaters, hoodies, and caps, which are available in two must-have designs.



The 0917 collection is a typography-based basic wear, taking inspiration from Globe related culture. These are words that resemble the company which is the famous “0917” prefix, the company’s building address of “32nd street corner 7th ave” in Bonifacio Global City in Taguig.



On the other hand, the Pop Art collection is a graphical-based lineup that shows fun and colorful artworks that is designed to stand out. Inspired by today’s generation, the lineup illustrates artworks that look old-fashioned combined with new elements and produce a retro-fashion look.





“Globe Lifestyle is our new way to connect to our customers, we bring a fresh and wonderful experience through fashion. The new collections of 0917 and Pop Art is just the beginning and customers can expect more lifestyle products to be launched soon.” says Globe Stores and Retail Transformation Head, Joe Caliro.



To complement the collection, lifestyle accessories such as wallets, pouches and tumblers under the 0917 collection are also available. These accessories are a must-haves to finish off the looks of an everyday urban junkie. 



The new Globe Lifestyle apparel collection now available in select Globe Gen3 stores nationwide. Check out the complete lineup by visiting the online store shop.globe.com.ph/apparel.

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