Tuesday, October 18, 2016

Caffe Veloce Production X Brillante Mendoza: A Partnership That Promotes Filipino Culture In France

There’s so much to love about the Philippines and her people and Caffe Veloce Production is determined to make sure everyone in the country as well as in France knows it through a series of grand signature productions uniquely their own participated in by Filipino and French communities in different Filipino events, one of which will be next month headlined by Cannes winning director Brillante Mendoza at the Club de l’Etolle in Paris. 


Stephane Triffault and Brillante Mendoza
Caffe Veloce Production lead by Stephane Triffault and Vladelyte Valdez-Ramos was formerly a division of S 101 Trading that specialized in the import and export of coffee beans all over Europe. Lately, the people of Caffe Veloce Production have worked towards doing more hallmark projects and in the process diversifying and expanding their reach by going into fashion, film, and participating in various international events that bring together divergent Filipino communities all over France. 

To date, they have worked on five films: Kusina, a Cinemalaya 2016 entry; Memories of the Beginning for FILMADRID 2016, a worldwide festival now in its second year; Daughters of the Three Tailed Banner, the first part of Bangsamoro filmmaker Teng Mangansakan’s Moro2mrw film, which won two major prizes at the World Premieres Film Festival in July; Santelmo; and Straight to the Heart, a CineFilipino 2016 entry. All of them were well received, bringing a sense of pride to Filipinos all over the world. 

Since its initial attempts to diversify were met with success, Caffe Veloce Production is confidently moving forward with its main goal to strengthen France’s relationship with the Philippines and vice-versa. To that end, they will soon be holding a series of events designed to highlight that indeed the Philippines has a lot to offer. Over the next months, this team will work together with the embassy and the community and corporate partners to illicit participation from a broad cross-section of the communities. 

Kicking things off on November 18, 2016 is the P-Noise Filipino Film Festival. It will be held at the Club de l’Etolle in Paris and shine a light on multi-awarded filmmaker Brillante Mendoza, whose latest work made a splash at the Cannes Film Festival earlier this year. This event will be bannered by a masterclass conducted by Direk Brillante himself, as well as the Avant Premiere of his latest film, Ma’ Rosa. There are also plans to hold a retrospective of Direk Brillante’s work in June 2017, to underscore his contributions to global cinema. 

“There’s so much to love about the Philippines and her people,” shares Stephane Triffault, founder of Caffe Veloce Production. “We are determined to make sure everyone in the Filipino and French communities recognize the country’s potential through the works of bright talents such as director Brillante Mendoza.” 


With his valuable contributions to Philippine cinema, Brillante Mendoza has recently been recognized as one of the country’s modern-day heroes through Johnnie Walker’s Keep Walking Philippines, a campaign that aims to inspire Filipinos by highlighting incredible, real stories of heroic ambition that have made a positive difference in the lives of others. The brand supports Mendoza, whose on-going efforts continue to shine a light on Philippine cinema on a global scale. 

Not afraid to show the grittier side of his hometown, the director’s no-holds barred approach to his work has persistently set him apart from his contemporaries. “Working with very limited resources, I had to create something that would make an impact,” shares Mendoza on the work he’s done. “It’s not going to be a Hollywood film definitely but it’s a film that’s very rich in content, but I think that’s our strength.” 

Caffe Veloce Production is also cooking up a food festival of sorts to be held in June next year. They’re calling it the “Maharlika Trade Expo”, “Barrio Fiesta and Concert 2017” and they want it to be a showcase not just of Filipino food and music, but of different companies from the country’s agriculture and tourism sectors too. 

Lastly, the production is mounting a fashion show called “Filipina: The Fashion Show” where Filipino fashion designers and RTW companies will get to show off their latest collections alongside those by up-and-coming French designers. 

All of these events are geared towards introducing Filipino businesses to the Parisian scene. Caffe Veloce Production is eager to show the French community that there is a lot to do and see in the Philippines by giving them a look at what’s going on in our agriculture, education, manufacturing and of course, tourism sectors. 
Brillante Mendoza (Cannes Winning Director, Stephane Triffault (Caffe Veloce President) and Director Alen Dela Cruz (Managing Director, Infinidad)
Not only will this help the Philippines gain more prominence in the international community but will also be a great reminder to Filipinos everywhere that we have a lot to be proud of. Caffe Veloce Production has Parallax Studio as its partner in the Philippines, It is a one stop creative studio that deals with photography, styling, production design, graphic design, and other print production services. Visit their website at parallaxstudios.com.ph. 


CaffĂ© Veloce Production is officially represented here in the Philippines by Infinidad Events Management headed by Managing Director Alen dela Cruz. Founded in 2007, Infinidad Events Management provides world-class services specifically in Events Management, Marketing, Video Production, Company Branding, Graphic Design, Multimedia, Web Design, Social Media Management and other corporate needs. Infinidad Events Management aims to offer a complete range of excellent services to their clients as they work on various expansions penetrating local and international industries. Their office address is Unit 1030 South Star Plaza Cityland V, Gen. Estrella St., Bangkal Makati City. Contact numbers: (02) 808-7228 (0917) 554-3856 / (0922) 608-2706 and email: infinidadeventsmanagement@gmail.com 

For more information on Caffe Veloce’s events, visit caffe-veloce.com or email stephane@s101trading.fr , vladelyte@aol.fr or riegiap@hotmail.com.

1 comment:

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