To launch the new season of The Walking Dead
FOX puts fans inside a zombie apocalypse universe
The
Walking Dead Season 7 premieres October 24th
“Who did Negan kill?”
That has been the question plaguing the minds of The Walking Dead fans around the world following the cliffhanger
ending to season 6 earlier this year.
Fans don’t have to wait much longer to find out with the highly
anticipated Season 7 premiering on FOX on October 24th at 11:35 AM
and 8:55 PM, on the same day as
the US premiere.
To
kick off this latest season, FOX is launching ‘The Riding Dead,’ an exclusive VR campaign that places fans
in the world of a zombie outbreak. “You’ve
picked the wrong day to be stuck in a traffic jam…” says FOX as the premise of
the stunt. Partnering with Samsung and
GrabCar, FOX will offer
passengers an opportunity to experience their ride immersed amongst ‘walkers,’
as zombies are commonly referred to in the series, using Virtual Reality
technology, promising a ride they will never forget.
Charo
Espedido, Head of Marketing and Programming at FOX Networks Group Philippines, said
the campaign aims to excite new and die-hard fans alike.
“This
campaign was created specifically for fans in Southeast Asia with all the VR
content shot in the region as well. We wanted to bring new fans into The Walking Dead world but also heighten
the anticipation amongst the fans who have been following the series over the
last 6 seasons, especially given the massive cliffhanger in last season’s
finale episode. Fans will be mesmerized by the VR experience, and avid fans
will also notice certain hints and references to the series storyline that
we’ve purposely dropped in. Make sure to look for them!”
Based on the comic book series written
by Robert Kirkman, The Walking Dead
is an award-winnning drama series and a global phenonmenon, following Rick
Grimes and his group as they navigate life and dangers after a zombie
apocalypse.
The
Riding Dead campaign will run in Manila from October
21 to November 17, 2016. Fans can book a
ride through GrabCar’s mobile app and keep a look out for the specially
customized The Riding Dead GrabCars
on the road.
Catch The Walking Dead Season 7 premiere on
October 24th, 2016 at 11:35 AM and 8:55 PM (same day as US)
exclusively on FOX
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