Monday, August 8, 2016

JaDine remains best friend despite being Team Real; Launched as BENCH newest brand ambassadors

We were comfortable with each other from the start. I can already see her every day and not get tired of her… She’s still my best friend.”

In a tell-all TV interview where James Reid and Nadine Lustre shared swoon-worthy details of their blossoming romance, the 23-year-old Reid revealed that as far as their relationship is concerned, it’s friendship and familiarity that has made all the difference. Having made that leap from “just friends” to boyfriend-girlfriend, the multimedia loveteam, now aptly referred to as Team Real, reminds us that it’s easy to fall in love with what’s familiar, what’s comfortable, and ultimately, what’s always been close to our hearts.

A video posted by Albert Bryan aka GIRL (@chikkanessave) on
Enter BENCH, the local leader in clothing and lifestyle. Naturally, what is dubbed as the country’s favourite Pinoy brand teamed up with what might just be the country’s favourite reel and real-life couple. Last August 6, 2016, James Reid and Nadine Lustre did what they do best and entertained a roaring crowd of JaDines as they were officially launched as the newest faces of the country’s leading lifestyle and clothing brand, Bench.  Despite being first revealed as the retail conglomerate’s endorsers back in February of this year, it seems that the clamor for the pair has anything but died down. Following the massive success of their primetime TV series On the Wings of Love, their summer blockbuster hit This Time, their back to back sold out concerts abroad, and the release of their instant bestselling book Team Real, James and Nadine took on a new stage at the SM Mall of Asia Music Hall and showed that even at what many might call the height of their careers, this is really just the beginning for them.
A video posted by Albert Bryan aka GIRL (@chikkanessave) on
In a short but sweet program called JaDine Everyday, whose title is a play on Bench’s ongoing Autumn 2016 campaign Bench Everyday, the brand highlighted the daily routine of the superstar couple. Screaming fans and spectators alike were treated to a show of what it must be like to spend a day in James and Nadine’s shoes. From working out in the morning, to getting all glammed up and professionally posing for a photoshoot in the afternoon, to performing in front of a massive audience in the evening – a day in the life of JaDine proves to be an exciting, exhilarating ride. James and Nadine also performed individual song numbers and closed the show with a duet, much to the delight of what they like to refer to as “the best fans in the world.”

The pair’s launch as BENCH’s newest endorsers, of course, coincides with the brand’s Autumn 2016 campaign. Bench Everyday, which is both an impressive display of and a rightfully earned homage to the brand’s arsenal of wearable, reliable closet staples, ultimately highlights the sartorial strengths of the local retail powerhouse. Among those it features are plain tees, pique shirts, cropped tops, a-line skirts, and hooded jackets, to name a few. Bench also makes a statement this season with their continually expanding range of denim pieces. This includes joggers, super skinny leggings, jumper dresses, and bomber jackets. Of course, the staple everyday pants complete this stellar roundup of denim favourites. Options include slim jeans, straight jeans, high-waist jeans, chinos, girlfriend jeans, and skinny jeans.
 Get a leg up when it comes to your denims. Slip into a pair of slim jeans that let you loosen up and lounge around in style.
Sit still, look pretty: Nadine's navy cropped top provides the perfect contrast to her striking white denims.
James heats up sweater weather with this cozy combo of slim jeans and a fleece pullover.
Minimal effort, maximum effect. Couple your cropped top with distressed skinny jeans for a look that commands attention without compromising comfort.
It's the small things that make the biggest difference. Let your usual shirt and jeans pairing come to life with pops of color. 
Plains and pleats pair up to create a look that's feminine in its functionality.

Everyday wear means reliable colors and breathable fabrics. James keeps cool in a pique shirt and slim jeans.
If you've got it, flaunt it. Show off those gams with a beaming pair of white denim shorts, and play up your look with a bold striped collared tee.

Like James and Nadine, there are just some things we keep coming back to. When it comes to clothing, BENCH is a brand that knows what you want and how you want it. With BENCH, you can always wear your favourites your way, everyday. For more updates, check out, like the Bench official Facebook page on, and follow @benchtm on Twitter and Instagram.


  1. Nice article! Love the part where it says, Jadine reminds us "it’s easy to fall in love with what’s familiar, what’s comfortable, and ultimately, what’s always been close to our hearts".


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