Thursday, November 12, 2015

Tatt Awards' Great 10 Unveiled

A photo posted by Albert Bryan aka GIRL (@chikkanessave) on
Globe Telecom, through its mobile broadband brand Tattoo, has capped off a month-long celebration of social media greatness with the announcement of the winners of Tatt Awards, the biggest social media award-giving body that recognizes social media movers and shakers in the country.
The ten (10) winners, dubbed as The Great 10, were selected from over thousands of entries submitted through public nominations. The nominations were screened by the Tatt Council composed of key personalities from various fields over an intense and rigorous deliberation process.
This year’s Tatt Awards Great 10 is composed of the following:
1. Noontime television show Eat Bulaga
Eat Bulaga, the longest running noon-time television show, has broken the Internet more times than Kim Kardashian ever did. Propelled by its new segment, Kalyeserye featuring Alden Richards, Maine Mendoza (Yaya Dub), Wally Bayola, Jose Manalo, and Paolo Ballesteros, the show broke online and offline records. Eat Bulaga posted its first Twitter record of 26 million tweets on September 25. It ultimately set a new world record on October 24 with 41 million tweets, surpassing the #WorldCup record of 35.6 million tweets.
2. Box-office period film Heneral Luna
When Heneral Luna opened on September 9, it did not have the machinery of a big studio to keep it afloat. In just a matter of days, the number of cinemas showing the film dropped from 100 to 40. The production team turned to social media to generate buzz and convert netizens into rabid fans. 284,728 unique users mentioned Heneral Luna 349,503 times to create 541 million impressions. It also spawned 541 blog entries and 1,168 online news articles. Movie quote memes tagged with #HugotHeneral went viral. Clamor for the film forced cinema operators to play the film in more screens. Heneral Luna eventually ran for 4 weeks and earned more than P200M in the box office.
3. Traffic and transportation social media site Top Gear PH
In a country, such as ours, riddled with various traffic and transportation problems, TopGear PH has become the defacto ‘overseer’ to erring motorists, and pedestrians. Originally, and for the most part, still, a motoring blog dedicated to the Philippine Motoring community, Top Gear PH has also become somewhat of an aggregator, and constant reminder for erring citizens to change their ways, lest they be featured in one of the dozens of Top Gear viral posts against bad drivers, self-entitled pedestrians, and even politicians who have no business flashing their wealth in front of hundreds of thousands of Filipinos living under the poverty line. Top Gear PH’s influence goes so far beyond its 1.8 Million fans on Facebook that the next time you see someone commit a traffic violation, or park at a handicap spot (even if they have no business parking there), pay close attention to the first thoughts that will come into your head, ‘Sana ma-Top Gear ka!’.
4. Poet Juan Miguel Severo
Juan Miguel Severo crashed into the social media scene after his heart-melting, and ‘hugot’-inducing performance of “Ang Huling Tula na Isusulat Ko Para Sa’yo” went viral with over two million accumulated views and 163,000 shares. Because of this, Severo single-handedly brought spoken word into the forefront of Pinoy pop culture. His involvement in the ‘hugot’ movement translated to over 100,000 followers on Twitter and numerous ‘hugot’ memes. His Internet fame landed him a role in the ABS-CBN’s hit TV show, “On the Wings of Love”, where he also plays a spoken word artist. A clip of his first spoken word performance on the show was posted on Facebook with more than 3 million views.
5. Online movement #SaveMaryJane
In April 2015, news of OFW Mary Jane Veloso’s pending execution in Indonesia ignited an online movement to spare her life. One week before the scheduled execution, #SaveMaryJane gained traction and became a trending topic with almost 40,000 mentions from about 23,000 unique users with estimated 250 million impressions. Two days prior to the execution, netizens launched the #SaveMaryJane petition. It held the record for fastest growing petition on Philippines when it garnered about 160,000 signatures from 127 countries in 24 hours. On April 29, Veloso was granted a last-minute reprieve by the Indonesian president.
6. Multi-hyphenated digital author Marcelo Santos III
At 25 years old, Marcelo Santos III has become one of the country’s most recognizable youth icons. With 3 published novels, 2 national bestsellers, a national blockbuster movie, and over 7.8 Million fans and followers across his major social media channels, Marcelo has proven that he is indeed one of the most influential voices in our country. A pioneer of the online hugot culture, Marcelo started his career by posting hugot-inducing lines on Facebook then transitioned into long-form writing on Wattpad. He eventually became one of the first, non-showbiz, or non-product based local fan pages on Facebook to reach over 5 Million followers.
7. Journalist and host James Deakin
James Deakin is an influential journalist making a stand for various causes, all the way from motoring and cycling to saving the environment. Deakin became an impassioned voice for car-booking apps such as Uber and GrabTaxi. In August of 2015, Deakin wrote against the LTFRB’s crackdown on app-based transport services. His Facebook posts went viral and sparked discussions online that effectively influenced the government to reconsider its stand on Uber and GrabTaxi.
8. TV host Paolo Ballesteros
Amidst thousands of contributions to the make-up transformation last year, one of them stood out and right into the global spotlight. TV host Paolo Ballesteros was catapulted to global Internet fame when he landed in articles by Buzzfeed, MTV, Cosmopolitan, Marie Claire, and Daily Mail just to name a few, for his expertly done make-up mimicry of popular celebrities. His posts on Instagram commanded tens of thousands of likes.
9. Instagram personality Jelito de Leon
Jelito De Leon is now one of the world’s more popular Instagramers, thanks to being included on BuzzFeeds ’30 Pinoy Istragram Accounts That’ll Add Beauty to Your Feed’. With his almost 150k followers on Instagram, Jelito’s account features carefully, and meticulously curated content that’s celebrated by minimalists the world over. Starting out as a hobby, Jelito has since catapulted his passion into a blossoming career in photography, even aligning himself with other Instagram personalities from around the globe, as well as from around the Philippines. In the world of Photography, it’d be hard to find anyone who is not familiar with Jelito’s works.
10. Go-to local trivia page FilipiKnow
Established in 2013, but bursting into the social media scene in early 2015, FilipiKnow has become a go-to source of Philippine trivia. Following the Buzzfeed model of list articles, Filipiknow blogs about the heroes of the past, to things we may have not known about our most favorite actors and actresses from the 80′s. It’s relevant and well-researched content has created a massive following for the blog.

Ray Guinoo, Director for Mobile Broadband of Tattoo shares,  “The diversity in this year’s Great 10 is a testament to the power of Filipino talent globally. Not only do we have locally-appreciated social media personalities, content, businesses, or artists in this list, but also true global phenomena that continue to make their mark all over the world.” Guinoo shares, “They serve as examples for all of us and we at Globe are very proud to be able to give them a unique kind of recognition away from just their fame and popularity – a recognition of real excellence and greatness.”
Also recognized at this year’s Tatt Awards are the members of the Tatt Council composed of TV host Daphne Osena-Paez, Emmy award-winning producer Mike Carandang, environmental advocate Anna Oposa, TV host, editor, and author Bianca Gonzalez-Intal, top Filipino musician Jim Paredes, sports host Jinno Rufino, social entrepreneur Bam Aquino, technopreneur and Xurpas CEO and founder Nix Nolledo, and filmmaker Quark Henares.
“I had a lot of fun getting to know the work of our country’s top change-makers and most inspiring sites,” quips Daphne Osena-Paez. Bianca Gonzalez-Intal shares, “It’s my third year to be in the Tatt Council, and every year, I’m amazed by the new personalities taking social media by storm. Part of the Great 10 or not, all our finalists are definitely winners for making an impact on people’s lives.”
Bam Aquino adds, “The Tatt Awards winners and finalists show how new ways of communicating can have a profound impact on society no matter what field you are in. These personalities prove that we truly are in an exciting new age armed with the power of social media.”
Unlike in previous Tatt Awards, this year’s nominations are not divided into specific categories. Any person or group may be nominated so long as the nominee has been able to create an impact through quality content that made a mark to the greater majority. The nominee must have also used social media to connect with the rest of the world, thus amplifying and sharing the work done.
Shortlisted as finalists were freelance blogger and entrepreneur Abbey Sy, rising musician Clara Benin, Instagram personality, Kimi Juan, online comedienne Maria Sofia Love, senator Miriam Defensor Santiago for her book “Stupid is Forever”, blogger and PWD-friendliness advocate NapreyAlmario, DJ and online influencer Patty Tiu, box-office flick “That Thing Called Tadhana”, online literary aggregator Utot Catalog by Rod Marmol, and YouTube personality Wil Dasovich.

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