Friday, April 17, 2015

Empire Salon makes waves among high-end clientele

Cristina Dizon, Style Director
Beauty may be in the eye of the beholder but sometimes your best-kept secret is the salon you trust the most. Filipino-owned Empire Salon has made its mark among discerning clients that enter its doors and, after a few hours of pampering, come out feeling good about looking their best.

In just a year and a half since Empire Salon opened its first branch at ground floor of the Hotel InterContinental in Makati, it has already built a solid reputation of quality service and impeccable work. It follows this tradition with its newly opened second branch at the Forum South Global in Bonifacio Global City, Taguig.

Empire Salon recognizes it is in an invaluable position to tap the creativity of its stylists to respond to a variety of client needs, right down to their specific requests. While real beauty comes from within, the salon prides itself in bringing out or enhancing the characteristics each client possesses in ways that make them feel good about themselves.
With a select group stylists and technicians, whose vibrant personalities and passion about work make the salon experience worthwhile, clients are given the best possible service money can buy.

Expertise.

Chastine Fitcher Isidro, Top Stylist
As an edge over competitors, Empire Salon goes through great lengths to send its stylists and technicians to London for continuous, extensive training not just in fundamental skills like cutting and coloring but also in advanced methods and techniques in styling.

Creative Director Sokie Mendoza notes, “We thrive on professionalism… We do things properly, beginning with consultation with the client – speaking to them, listening to what they want and need, and recommending the best approach – then we go to work.”

Chastine Isidro, top stylist and chief make-up artist, says, “We’ve all gone to London beauty academies for hands-on and theory education, and we’ve all had basic and advanced training in various fields, but we focus on our specialties. We have stylists, we have technicians – so we can all focus; the work is not divided.”

More importantly, their London training has been a constant source of inspiration. Chastine adds, “It gives you a different perspective. You’re able to look at things from different points of view and achieve something beautiful, say for a specific haircut. And you are able to explain more thoroughly to clients.”

The salon’s highly trained, highly skilled stylists and technicians also only work with a selection of high-end branded products to ensure quality. Among the elite Empire team are Style Director Cristy Dizon, who handles a number of celebrity clients, and Forum’s Senior Stylist Jayson Jaime.


Comfort.

From the white-wall, trendy open plan London vibe of the Hotel Intercon branch to the opulent English feel of the Forum branch with its red padded walls, ornate mirrors and chandeliers, Empire Salon experience is one of comfort and class.

Valuing their clients’ privacy, the salon also offers private rooms that can be booked in advanced or for walk-in guests availing of services worth over P5,000. The Forum branch also has two massage rooms with Lazy Boy seats, and a nail bar.

Personal touch.

The edge of Empire Salon isn’t just in the ambiance but it’s the people. Aside from evoking the London atmosphere, Empire Salon’s logo is a crown for a reason.
General Manager Jenalyn Valerio explains, “It’s like we are in the service of kings and queens. Hair is indeed our crowning glory, so the crown in our logo emphasizes that we treat clients like royalty. That is what Empire Salon is all about.”

Innovation.

Jayson Jaime, Senior Stylist
The creative individuals running and working in Empire Salon are all passion-driven. As fashion and beauty enthusiasts themselves, they look at trends and runway statements to see how those can improve their output.

“We do our own collection. Since we began, we have come up with a look every year,” Sokie shares. Like a fashion Look Book come to life, they hold showcases that highlight the salon’s hair and make-up styling. Last year’s theme was “Pastellic” – pastels and metallic colors – for an event that doubled as Empire Salon’s grand opening in PrivĂ© Luxury Club, The Fort. 

When The Forum opened in February, they did “The Sultry Shades of the ’70s” with big hair and highlighting marsala, the color of the year.

The rise of social media has empowered people and given them myriad influences, and with this Sokie says Filipino clients are beginning to try more styles out of their comfort zone. 

And this puts Empire Salon in a perfect position to champion innovation and creativity in careful harmony with client needs.

This is why Empire Salon’s distinguished high-end clientele keep coming back. Even top local celebrities clamor for their brand of star treatment. And new ones are constantly discovering the Empire Salon experience every day. Be one of them.

And now, we proudly present the EMPIRE SALON TEAM!

Empire Salon branches:

  • G/F Hotel InterContinental Manila, #1 Ayala Avenue, Makati City
  • 2/F Forum South Global, 7th Avenue cor. Federacion Avenue, Bonifacio Global City, Taguig, Metro Manila

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