Thursday, February 5, 2015

The Philippine Stars Partners with SMART Communications To Boost Consumer Interaction


In a bid to provide more opportunities for advertisers, The Philippine STAR forged a partnership with the country’s biggest telecommunications company, Smart Communications, to become an official reseller of SMART Ads. Dubbed as PHILSTAR SMART Ads, this new STAR service offering is a set of communication solutions that will drive brand experience and encourage consumer interaction with advertiser’s brands via the print and mobile platforms. PHILSTAR SMART Ads is a welcome addition to The Philippine STAR’s current roster of multi-platform solutions and will be available to advertisers starting this 2015.


Photo shows (from left) The Philippine STAR sales and marketing manager Mick Atienza, Smart Communications, Inc. group head for media convergence Leah Besa-Jimenez, and The Philippine STAR group SVP for sales and marketing Lucien Dy Tioco signing a contract that formalizes SMART and The STAR’s latest partnership venture. 

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