Sunday, January 18, 2015

Silka Bigger This 2015 With Well-Loved Piolo Pascual and Lucky Charm Iya Villania


Two of the country's popular celebrities Iya Villania and Piolo Pascual (The Ultimate Heartthrob) find themselves on the same ground as product ambassadors for Silka Papaya Soap, itself a household name in skin care. They were presented to friends from the press and media last January 13 at 55 Events Place in Scout Rallos, Quezon City.

The superbly admired and multi awarded TV/Movie actor, concert/recording artist and social influencer jumped in as a most exciting male endorser for the brand that has been around for the past 13 years, while the actress-model, best known for her long VJ stint in top music channel MYX, continues her endearing run in promoting the now certified "no. 1 beauty soap in the Philippines."

More significantly, it's them being essentially different from each other, as defined by Cosmetique Asia Corporation which distributes the said soap brand, that make them worthy of their shared spots.

Silka started the year by launching two separate TV commercials featuring them, now heavily aired and seen by millions of Piolo, Iya, and Silka's followers. These developments surely give the Silka trademark the strong push to open up the still-fresh 2015.

Everybody Loves Piolo



Silka spokesperson Jane Co shares the company stand on having Piolo as the latest celebrated embodiment of their remarkable corporate background. She said, "We believe that Piolo's achievements are from his many years of consistent hard work and professionalism. Similar to Piolo's success, Silka also gives its best to the consumers by way of consistency in quality and affordability."

The well-toned matinee idol actually had a public tie-in with Silka a couple of months back when he hosted, along with sports lady anchor Gretchen Ho, the Miss Silka Philippines 2014 coronation night held at the Activity Center of Market! Market! in The Fort last November. Yet, the decision to have him on board as ambassador is rooted from the sensibly deep connection between Silka and PIolo as two "brands" that empower emotional attachment to the public.

Co added, "We all grew to love Piolo. There's the emotional attachment that made that possible, in the same way that Silka has successfully inched its way into the households of modern Filipina."

Silka has equally-revered actor John Lloyd Cruz as its first male endorser. Having Piolo takes the seat to the throne this time around is like replacing a first-rate act with another.


Lucky Charm Iya


As for Iya, the "scientific" study touches on her down-to-earth nature and being Silka's trusted partner  for more than a decade now. Co pointed out, "Iya has been with us for over ten years. We considered her our lucky charm."

To elaborate on the scientific side of the matter, Silka explained that Iya's TVC "does not talk about achieving fair and smooth skin, but also discusses how SILKA uses the best ingredients for our papaya soap: papaya enzyme for whitening and Vitamin E for soft supple skin."

Iya strongly showcases the natural Asian beauty which is in line with the product's target market.


With all such positive aspects put into consideration, both Piolo and Iya are hands-down perfect choices to be the amiable tandem to promote Silka. For Silka Papaya Soap has been number 1 in the beauty soap and number 2 in the over-all soap category since 2012 (data from Kantar World Panel). Their respective charms cannot be denied and these will surely propel the leader manufacturer of top cosmetic products for Filipino consumers to even greater heights. 

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